Our guest this week is Kayleigh Schadwinkel. Kayleigh is an award-winning traveling choreographer and dance teacher with over 20+ years of dance training and 10+ years of choreography. She started dancing at the age of 3. When she was in university, she organized a lot of dance programs and one of these is Put On Your Dancing Shoes (POYDS) which after a couple of years become her own dance company.
Listen in this week’s episode and be amazed on how this 28-year old business owner conquers the world one twirl at a time.
Kayleigh’s website: https://www.poydsdancecompany.com/
Facebook: https://www.facebook.com/POYDSDanceCo/
Katie Brinkley 0:02
Hi friends. I’m Katie Brinkley and you’re listening to Rocky Mountain marketing. This podcast is all about helping Colorado based small business owners, entrepreneurs, realtors and professionals discover the strategies and systems that take their marketing to all new heights. Let’s dive into today’s episode. Welcome back to Rocky Mountain marketing this week, my guest is Kaylee shad Winkle Hickman, she is a successful multi branch dance entrepreneur and an award winning professional traveling choreographer with over 24 years of dance training, and 12 years of choreography experience. Kaley is the proud founder and owner of pods Dance Company, also known as Put on your dancing shoes, and cash, dance and choreography. Kaylee and I had the opportunity of meeting through one of the networking groups that we are both a part of. And we set aside some time just the two of us to have a conversation. And after hearing some of her background and her story of entrepreneurship, I had to bring her on the show, I had to introduce you all to her story and all of the experience that she has. So Kaylee, thank you so much for coming on the show today.
Kayleigh Schadwinkel 1:11
You’re absolutely welcome, Katie, I as we were talking before the show, I think you have an awesome podcast. And I’m just so excited to one be a guest and be able to share my journey with others. And like what we talked about to hopefully be some inspiration to others and make people think differently to really make their business successful. And to launch it to the next level.
Katie Brinkley 1:29
Awesome. Well, and like I said, during your intro, you’re 24 years of experience and you have an entire branch of dance studios. And you know, I know that people are listening, they can’t see you, but you’re not. I mean, you’re still a young duckling. So I’d love for you to share some of your experience some so hopefully you can provide that that light, that inspiration for somebody else that might just be getting started with their journey. But before we dive into that, let’s just start a little bit back at the beginning. Tell us about life growing up and where you grew
Kayleigh Schadwinkel 1:59
up. Absolutely. I know I’m living in Colorado now. So I joke around and say I am a proud Cornhusker. Yes, you can boo me on the podcast. But my husband I do have season tickets to the buffs as well. So all the things so I have as a Nebraskans called transition to the dark side just being Henri but I’m born and raised in Gering, Nebraska and I just grew up with a family that was so encouraging of just like, I know, people can’t see me but I have a sign behind me that says think big dream big. And that was such a big mentality that my family really challenged me and also as well, just like that farm life mentality of just like working hard and endurance. And so long story short from that grew up was involved in so many activities started my dance journey when I was three and had so many amazing dance teachers and instructors, but also so many individuals that along my dream that inspired me, again to think big and to dream big. And so from that, I know, I started kind of my dance journey. In high school, when I got an opportunity to choreograph Oklahoma, the dream scene and I was in charge and the leader of over 30 Kids and long story short, that set the foundation for my company to create an inclusive and welcoming dance environment for all individuals, regardless your age or dance background and then led the foundation when I went to college, I don’t college now don’t University to create a dance program. Right. As a freshman, I’m with some other peers as well. And from there, we created dance program called the Dance Project, which eventually turned into pods. And so from that I grew that program from 18 students my freshman year to 100 plus by my senior year, and by the time I graduated college, I was able to proudly claim pods is an actual business in the state of Nebraska. From there I was the executive director, which actually from that time, I was doing my company on the side while being the directorship. So I totally understand working 60 hour weeks and I joke around 68 hour weeks in the corporate life, and I joke around and tell people that that was my first big kid job. And I was very proud to be the youngest executive director in the state of Nebraska from the age of 22 to 25. But from there, I was able in the business world to be able to work with the most top experts in the industry, which really helped set the foundation so that into 19, when I officially launched pods to be my official company and my full time job, I had all those business foundations to be successful and launch it to the successes that Katie so kindly shared at the beginning and whatnot. So I know that’s kind of long, but concise as well. If you want you can let me know. And I’ll talk to you the more details.
Katie Brinkley 4:29
Well, and you know, I think that to Kaylee, it’s you said something that I think a lot of people that are just getting started can really resonate with working those 68 hour weeks where you are doing the corporate thing, but you have this passion project that’s on the side that you can’t just give up. It’s worth the time it’s worth the effort and you know, it can be a success. It just got to still bring in some money somehow, you know, and I think that you’re in a position now you have your entire branch in Nebraska still and you’re just starting your branches here in Denver, you have a couple branches here in Denver that you have growing every single month. And my daughter is also actually a part of pods now too, and she she absolutely loves it. But back to you and a little bit about growing up. And like you said, you you started this back while you were still in college. And when was it as a business owner that you were like, I can make this my full time thing I can make this my full time job I’m ready to step aside from the corporate and give all I have to growing this business.
Kayleigh Schadwinkel 5:38
Absolutely. Well, I was bunny chilling excessively, I growing up always wanted to dance was such a passion of my life. And even though I was a dual athlete, so I did sports and dance and arts, all the things at the same time, there was always something inside of me that there was a light just like this passion within me of just dancing. In short, it was so cute. Some people would ask me so if you had to choose between volleyball and dance, which one you do, I never answered in high school. But in college, it kind of I guess as long story short, I was, I was a collegiate athlete and actually quit, I was going to be starting varsity. And I quit that to pursue dance instead full time. And so there was always something inside me that was like you should do this. And actually one of my high school teachers his thing that he told me, he’s like the best advice he gave, he said, get a degree that will pay the bills and do what you love on the side, so that you can save money and etc, and work on it. dually so that when the time comes, you can transition into your love and passion full time. And so that’s been my mentality the whole time. And when I had the opportunity to be the executive director for the Korea Chamber of Commerce, I would I’ll be honest, the 60 hour weeks and also doing on whenever I had vacation or a holiday, I was doing choreo gigs. So I mean, it was a seven day job and etc. And I had built up the chamber with a whole bunch of amazing colleagues in the creek community and community leaders that we had built up to a pinnacle in Nebraska. And it was well known to be one of the top I was the top 10 chambers in the state. And I was so grateful for that because so much our time obviously blood sweat, tears went into that. But in short, that transition was so scary. And it took me almost eight months to make that formal decision to be like, you know, I love what I’m doing. I don’t need to let fear be a factor in my life anymore. And I just need to make that leap. And I still remember a good friend of mine was sitting on her porch while she was gardening. I said, Do you think I could do this full time and she was like, absolutely in the pool party. She was a part of my company. She was a part of my dance club in college and she had seen and grown and she’s like, You can do this. And I had so many people around me close loved ones were like, if you want to make this we support you. And the best part was, I still remember my mom telling me she’s like, you know, honey, if you fail, we’ll be there to catch you. And so just having that support. And when it was July 10 When I took the lead to quit my executive director position at safety net to launch and jump to do my company full time. But Katie, I’ll be honest, it has been the best decision of my life zero regrets. And like I said, using all the knowledge I have previously, from what I’ve learned in my past jobs to apply it directly has been so meaningful and wonderful. Again, I’m living my dream.
Katie Brinkley 8:06
Well. And you know, I think Kaley, one of the things too, that you said is you remember you remember the date, you remember exactly. And I remember the date that I was my official last day at the TV station. And that the memory actually even popped up in my Facebook feed a couple days ago. And it was November 18, a day that I will never forget. And I just celebrated my five year anniversary of being laid off. And it’s a seriously wet the time I go back and I look at that post that I made about I don’t know what steps are going to be next. I don’t know what the future holds for me. And I look at that. And I’m like I was given the best gift, I was given the opportunity to just see what I could do. And I had a strong support system. And it really is so important for you to have those people in your life that are like, yeah, you can do this, or Yeah, you know this or we’re there for you. And I find that as my business grows, the support system stays the same. But it also so much changes. Those people that are closer to me now are people that are very, very similar in their business journey. And it’s not to say that my family isn’t super supportive of me. But the people that are in the same shoes that I’m in the people that are still growing their businesses, they’re still making some mistakes, they’re still questioning whether this was a good decision when I go and share my my little wins with them. They recognize them in a whole different way that then my family or some of my friends that are business owners recognize them. So having that support system around you is everything and I’m so glad that you were able to have that with your family. Now you talk about having that support system and having people around you that believed in you. If you could go back and do anything differently. If there was any mistake that you made and you’re like, Well, looking back that was a terrible idea or any do overs. Anyone that’s thinking about starting their own business. What piece of advice would you give them Be like, don’t make this mistake. Don’t be like me.
Kayleigh Schadwinkel 10:06
I love that. I would say my biggest mistake was as I told you, it took me like I had this. I was the chamber director for three years. And like I was doing my company on the side, and it took me like I said that final year, again, I was at the pinnacle of my directorship career. I, I was the the Lone Ranger. I mean, I had my executive board and committee members and whatnot. But running the chamber. I was that sole person and I had grown it to have five individuals working underneath me and helping me with the project. And I know looking back I I’ll be the biggest regret I would say is that I should have done it sooner. Isn’t that weird? I should have done it sooner. Because my amazing business coach Nancy Stelter, I’m doing a shout out to her because I love her dearly. And she and I still remember we would sit down together at a restaurant, she’s like that fear fear was the biggest factor for me fear and worry of, well, what happens if I fail? Or what are people gonna think of me and etc. And the crazy thing is, Katie, all these worries, and etc, I still remember sitting in, in my office, and I was just thinking all these roles, and I literally just came to decision, I was like, I can’t let this be a deciding factor these worries of this decision of my life that I need to take ownership. And if this is what I want, I got to take it, and I got to own it. And I got to run with it. And I literally sound silly, took the bull by the horns, and I was like, I want to run my own company. I want pods to grow. And I want to be a professional choreographer for the rest of my life. And the only way I’m going to do is have him make that decision today. And it was awesome. I can’t remember this date Exactly. But I literally remember that where it was at, and it was in May, two months before I officially quit. And I was like, I’m going to do this. And then I worked my fanny off to prepare my the executive director position for it to be a smooth transition for me out, he was so blessed. I had colleagues, they’re like, I’ve never seen anyone work this hard for transitioning out, like never seen anyone work that hard. But I was so passionate about that job and passionate about the job I was going to do next. And I was like, you know, having some sleepless nights, and countless hours of like, 1820 hour days, what I mentally told myself, it’s worth it. And I’ll be honest, that’s my biggest regret is like, I should have done it sooner. I shouldn’t have listened to all the worries. But it’s been awesome. It’s been awesome.
Katie Brinkley 12:18
Well, what do you think that some of the biggest mistakes are that some entrepreneurs are making? Do you think that that’s one of them? It’s just getting in their own way and not taking that plunge? Or? Or what what do you think that some of the biggest mistakes that some other business owners are making?
Kayleigh Schadwinkel 12:33
Good question, you know, I would say I know for myself personally, I think sometimes we get in our own way, I think that’s a big one. But another thing too, I think is just finding the right people kind of like we talked about your support system is it changes I agree entirely when you are running your own business and etc. And I, I feel that finding the right people who can help mentor you and support you. And especially when you have those questions, there’s questions that I come up every single couple months, all of a sudden or every other month. And I’m like Jeepers, I wish I could find someone who could help me this with this. And I think the biggest mistake is not asking for help. Not being vulnerable enough to be like, Guys, I have zero idea what I’m doing this area, I need help. And the cool part is is that I’ve been so blessed is that I am super transparent. And I’m like, I am one that I will just ask people and be like, Guys, I’m gonna be honest, I have zero idea what’s happened on this, can you help me out. And I’ve been so blessed to have such amazing mentors, mentors, but colleagues who’ve just circled me and who believe in what I’m doing, even though for example, with moving to Colorado, I’ve only met some of these people for only a few months or less than a year. But they I’ve told them my story. I’ve told them my journey. I’ll be honest, I’m only 28 years old and whatnot. And they’re like, you know, let me share with you what I my mistakes and what I’ve learned from it to help you and I’m not perfect. I’ve made tons of mistakes before in customer service and all the things and that’s another thing, get customer service training, because it’ll help you out for life. And just being able to learn from my own personal mistakes and be like, I’m gonna make that better. Like things I’ve learned from the chamber that I made mistakes with. I’ve applied those two pods. And I’ve helped it’s helped me propel my journey even exponentially. So I would say asking for help. And also getting in your own way would be the two things I would say, Katie well, and
Katie Brinkley 14:19
yeah, asking for help is one of the hardest things as a business owner it one of them. I think that you know, once I started delegating tasks out, delegation was huge, because you know, nobody can do it as good as me. But it once I started delegating and that’s when everything really started growing and started changing so I also need
Kayleigh Schadwinkel 14:40
to reject that to delegation has been my huge downfall because I’m a doer myself. Yeah, we’re joke around say my mother, we are German women. That’s my household. Eric, do it ourselves. And when I agree, Katie when I learned delegation and being like, you know, I can let go of this. It’s, that’s the cool part is that the moment I like go and Let others have a piece of my company. It wasn’t my company more. It was our company. It was pods. It’s a family like we in seeing, like people wear my T shirts and excetera. Or like, How can I help or having instructors go the extra mile? Totally worth it? I apologize for interrupting you. But I agree entirely on that
Katie Brinkley 15:18
note, don’t worry about it. I think that this is exactly one of the things that not very many small business owners feel like they they can do is, is that delegation, because again, no one’s gonna care as much about the business as I am. No one could answer that email as it’s good as I could, you know, but that’s one of the biggest things that can really help your business grow. I think another mistake that so many, including yours truly have difficulty with is to do that humble brag to speak confidently about the business you’re building and what it is that you do, because especially as women, it can be hard to speak confidently and successfully about how your business is doing. What tips would you have to anybody that’s trying to kind of get better about speaking to others about what it is that they
Kayleigh Schadwinkel 16:09
do? Absolutely. I had some kind people like said some mentors growing up that kind of taught me this early. And I would definitely say if you will, one group I know we met through she leaves networking. And that’s Bo and actually brought a speaker in which totally I will be honest guys changed the way I brag about my business and brag about it humbly. And I’m just going to shout out a Jeanette sidedly. She has a book that’s called Secrets to selling yourself, anytime, anywhere. It’s called Start bragging, we took that training. And then I’ve also applied it to my personal branding statement, it has changed exponentially how I network and how I can actually grow my circle of influence and have helped people take I should say, a call to action for my business who just met me, I would definitely say guys that think about take some time I know it’s the hardest part about being an entrepreneur is actually taking time for yourself to dream and think and plan about yourself. Because the cool part is if you pour into yourself first, you can pour more out to others. And I would say take about 15 minutes, I know it’s gonna be super hard. Take 15 minutes of your time. And literally grab a piece of paper and I want you to write down. Who do you want to meet? Who are the people in your business and dream big on this that you want to meet? And then from that, think about networking groups that you can be a part of our networking events to be a part of. But so that’s the great part. But you’re like okay, that’s fabulous, Kaylee, but then how do I actually write my statement, I would say think about so according to Jennifer Jeannette sideline, her book, which I have applied myself is called K TA, which means knowledge, talent, achievements. And so I want you on that piece of paper, draw three columns in, the first thing to do is think about what you’re good at. And this can be super hard. Because a lot of us when we want to brag about ourselves, we can’t brag of ourselves, because we’re like, it feels weird. It’s okay, give yourself permission. And so just write down literally just brain dump everything that you’re good at. So for example, I’ll help you out to get started. I’m good at event planning, I’m good at teaching, I’m good at instruct and good at choreography, I’m good at connecting people. I’m good. This sounds silly of pouring my love onto others and showing love to others. So you’re so column one, write all the stuff you’re good at the second column, think about, okay, what are the skills that I have? Or what are my talents in this area. So I’ll use event planning. For example, I’m good at event planning, how have I use that skill? I’m really good at large community scale events. And then or, for example, for dance teaching, instructing, I’m really good at teaching individuals of all ages and dance backgrounds. So just write as much as you can actually get done with column two. From there, go to column three and think about what are your accomplishments in those areas. So in short, and we want to think qualitative and quantitative. So being very specific in numbers. So for example, for event planning, or excuse me, let’s do for teaching for all ages during COVID, for example, pods was the first and studio state of Nebraska to have a live virtual dance program during COVID. From that with our social media, free dance classes, we reached 23,000 People in 17 states in 44 countries around the world to put on their dancing shoes on a weekly basis. So you’re like, wow, yeah, you all have awesome branding statements just like that y’all. You all do, you just got to think about it. And again, qualitative and quantitative. Once you do that, the cool part is, is that once you write all that down, you can start to think about personal branding statements that when you meet someone, they ask you, what do you do, you can be like, hey, or, for example I used when I was an executive director is that at the age of 23, I was the youngest executive director in the state of Nebraska, with my event planning in large community from Colombia with my large community event planning skills, and organizational skills. my crease Great Pumpkin Festival in less than five years. establishment was featured in a claim by Governor Ricketts as one of the top three upcoming festivals in the state of Nebraska. It was also featured in the Food Network magazine as the Pumpkin Festival in the state of Nebraska, and also in the nation. And thirdly, it was also featured in the Midwest travel magazine in Omaha magazine that reaches over 4 million viewers, when you hear that and you’re just talking to someone in full, you’re like, dang, my horse,
obviously took a lot of hard work time and effort and the community knows what I mean. I’m just so humbled by that. And the cool part is, is that if you talk to someone about that, their science says that you only have three seconds to make a good first impression, and only 15 seconds to get someone’s attention to keep it with that knowledge guys of using that personal branding statement, I literally said that in less than 15 seconds. And the cool part is, is that by sharing those personal branding statements, again, with being quantitative and qualitative, in your skill sets, you’re going to able to sift through the I’m gonna say, the people that you’re networking with, because if those eyes perk up, and those ears do too, and they ask you a follow up question, you know that they’re interested in your business and personally interested interested in who you are and what you’re doing, we all have experienced a time when you share your personal statement, and all of a sudden you get the eyes glazed over. The cool part is guys is that your time is valuable as an entrepreneur. And so if you see that, continue the conversation, but just know, this is my person, and go on to the next one. And the cool part is, is that if by doing those statements, and you find someone who’s truly interested in your business, they indirectly will do a call of action to you. But the only way to do that is you got to be bold, specific. And you got to ask for what you want, especially as ladies you got we’re really shy about doing that being bold, specific and asking for you want and I’ll be honest, I’m so grateful. I learned that early because at the age of 28, that’s how pods has grown to be a growing Midwestern brand is because again, bold, specific and ask for a better one. And I learned that KTVA early in my personal branding statements to sift through who can be that circle of influence that I want to be really connected with, who’s going to help grow and support my business very, very long. No, and
Katie Brinkley 22:15
it’s that’s fantastic. And I think that it’s it’s one of the hardest things, but once it one of the things that helped me develop my personal branding statement, I wish I would have had this column, because it probably would have helped me get there a little bit sooner, but was speaking regularly on social audio, and and on podcasts. Because that every single time I took the stage, I had to say what what I did and get enough of somebody’s attention that they would want to follow me so that they heard more from me, you know, reach out in the DMS. And it’s when you have that statement that, wow, I want to learn more from her, I want to talk to her more, I want to have a one on one conversation with her. And not everybody is going to be coming into your network for sales. You don’t need everyone that you talk to, to buy from you. But I think that that’s where a lot of us that have come from the corporate side of things struggle, because networking, why don’t want to go talk about work after work. That sounds terrible. But it’s that when you have that powerful statement, that humblebrag lesson that you can use every time you make that new connection is not necessarily going to equal a sale or money in your pocket. But it’s that olive branch to where hey, I remember talking to this woman at a networking event. And she was featured in this magazine, and she’s all you know, only 28 years old, I want to talk to her about how she is growing her dance company, you know. So it’s that wow factor that you can leave someone with that memorable statement that people can carry on and continue talking about you to their friends and family and their network. So you know, you and I are both a part of she leads and huge shout out to Beth Bo. And I love that networking group. It’s been phenomenal. I’ve had a number of she leads members on the podcast. So I’d love to hear a little bit more about how you have found because you can’t come from the Chamber of Commerce as well. So talk to us a little bit about networking. I know like I said before, a lot of people that come from the corporate side of things, kind of think of it as a dirty word. But talk to us a little bit about the importance of networking and how it can really help propel your business and how others take action for you with their network.
Kayleigh Schadwinkel 24:30
Absolutely. I’m gonna go back to that humble bragging statement is practicing, practicing practicing that fine tuning it. And then most networking groups. It’s awesome. They have a commercial part and the cool part is is that that’s where you can be bold and just shout it out there but going back though, you’re like yeah, that’s fab is applying it. But how do you get to that point and so networking, I’ll be honest, I have found with my business is that the cool I mean networking depending on the group you’re in, you do have to pay for it. However referrals are free. Y’all referrals are free. And those are gonna be the things that promote your business the most I have gotten so many referrals to grow pods and I am just so humbled by that because if I was not again both specific and asked for what I wanted, that would not have happened and so and just asking people again going back to this asking people for help and being like hey, do you know this person or hey, this is something that I’m seeking to enter into this market and again, the other thing too is if you’re kind of uncomfortable with going in a networking group per se, you have clientele you have that support group and etc that we’ve talked about earlier is personally sending an email or a note or letter to them that’s networking y’all that is basic networking right there and saying toma are top of mine, and reaching out to those individuals personally being like, Hey, I’m thinking of you. And I hope life as well, here’s my business card, if you know of anybody, please send refer this on to them. And I have done that on a three month basis, reaching out I call them my champions, my key people. And from there even though business didn’t spur I’m gonna say maybe from that person directly that month, three months later, six months later, a year later, I’m super excited. One gig that I have been trying hard to get for almost two years, y’all two years. I have just with letters, emails, personal phone calls, all the things have finally transpired, and I am hired for their musical. And so with the networking thing of bunny trail access will be from your actual question. But just know, if you’re a little bit nervous about stepping in the room, you are more than welcome. There’s other ways to network and get your name out there. Again, talking to people sharing your story. And just being genuine and passionate about it. Because we all love what we do leads to unique opportunities. Like for example, today being a part of Katie’s podcast being featured in magazines. All of that is ways to network to grow your business. So Katie, I bunny trail successfully thing from the actual question you wanted. But I hope that was helpful.
Katie Brinkley 26:55
Yeah, no. And I think that it’s, it’s exactly what people need to hear it. There’s networking opportunities all around you. And when you have that, that humble brag that part, that powerful statement. You know, I think that that what what you talked about today is so much more than just a humble brag. I mean, that is a powerful branding statement that you can take, every time you meet somebody new, you can take that that introduction and see where it takes you. And when you’re in a networking group or at networking events, you get the opportunity to practice it over and over and over again. So
Kayleigh Schadwinkel 27:29
that’s the best part. And the cool and the other thing I want to remind people as well when it comes to networking, fun fact, y’all, every single person that walks into that networking group, if you are nervous or anxious or feel a little overwhelmed, fun fact, probably almost everyone in the room still has that anxiousness as well should just know that. Be bold. Again, I’m going to talk about I know that sounds like my word of the day. But be bold, put yourself out there, share your stories, share your powers, your this powerful statement about yourself. And the cool part is, is that if you take the lead in that regard, you’re probably going to break down some barriers of anxiety and nervousness for others to also share their story with you so that you can be cheated. I talked about champions champions for each other. So in those networking situations, don’t sound silly. Don’t be shy, but again, be bold, be specific, ask for what you want. And the first step to do that is putting yourself out there and sharing your story.
Katie Brinkley 28:24
Okay, Lee, this has been such a great conversation. Where can we find out more about you and your business online?
Kayleigh Schadwinkel 28:31
Absolutely. If you were interested, we visit our website www pod stands company comm pods is spelled pod s just as a heads up because everyone else um, you can also follow us on social media. We have multiple social media pages for cash, dance and choreography, which is my personal brand new launch and expansion of our business and our professional choreography company. Also pause DNS company.com, our Colorado branch or if you want to follow our main page pause Dance Company. That’s our Nebraskan online. And again, check out our website. Stop by our physical studio located off in Highlands Ranch off county line and Broadway. We love to host you for a class and no pun intended to put on our dancing shoes with you.
Katie Brinkley 29:15
Well, thank you again so much for coming on the show today. It has been a pleasure speaking with you.
Kayleigh Schadwinkel 29:20
Awesome. Thank you so much, Katie, as business owners,
Katie Brinkley 29:24
it can be really hard to humble brag to talk about all that you have accomplished. But when you take those steps that Kaylee laid out for us today, and really think about those three separate columns, what it is that you do, how long have you been doing it? What are some of your accomplishments? It really isn’t that hard to do the humble brag. As I said during the interview, I know that speaking on social audio really helped me figure out what my humble brag is. And I didn’t even realize how much of an authority it sounded when I said it. I remember I was telling a client of mine. Oh yeah, I’ve been doing social media since MySpace, Myspace. Oh, man, I forgot about that. How long ago was that? I was like, oh, about 17 years now. 17 years. And social media was her response. And I, I thought it was like, Yes, that makes me sound old, doesn’t it. But really, when you look back at how much social media has evolved, how many things have changed in social media, how much it has affected the way that our businesses operate the online world and navigate the online space, social media and knowing and seeing it change and evolve and being there right alongside of it for the past 17 years. That’s a powerful statement. So I absolutely agree with what Kaylee shared today, setting aside the time to figure out your humble brag and start practicing it over and over in front of the mirror, say it aloud. And then that way, when you go to your next networking event, you have the opportunity to really speak to your authority and leave a lasting impression. Thanks so much for listening to this episode of Rocky Mountain marketing. As always, I’d love to hear from you. You can visit my website at www.nextstepsocialcommunications.com. Connect with me on LinkedIn or check me out on Instagram. Let’s keep taking your marketing to new heights.