How to Pivot Your Small Business to the Online Market with Kyle Wells

On this episode of Rocky Mountain Marketing, we speak with Kyle Wells, owner of multiple coffee shops located in Denver. He left a comfortable corporate job to follow his dreams into entrepreneurship. He takes us through navigating his entrepreneur journey and how he took his coffee shop online once COVID-19 forced him to shut down his physical locations.

Any brick and mortar company will get LOTS of great tips and ideas on how they can pivot their business online.

Kyle’s websites:

Katie Brinkley 0:02

Hey there. This is Katie Brinkley and you’re listening to Rocky Mountain marketing. This podcast is all about helping Colorado based small business owners, entrepreneurs and professionals discover the strategies and systems that take their marketing to all new heights. Let’s dive into today’s episode. Okay, welcome back, everyone. Today, my guest is Kyle wells. After years of working in corporate America, Kyle decided to give up the secure though mundane life of working for a large company. He dreamed of owning a coffee shop with his wife and partner Faline while his wife was encouraging most everyone else said a coffee shop. But you have a good job. Why would you leave? Kyle, welcome to the show. It is so great to have you today. I can’t wait to hear your story of entrepreneurship.

Kyle Wells 0:48

Yeah, thanks for having me.

Katie Brinkley 0:50

So Kyle, let’s start at the beginning. Tell us where you grew up and what your life was like growing up.

Kyle Wells 0:54

Yeah, growing up, I grew up in Aurora, Colorado, just a suburb there, Denver and you know, pretty regular suburban life growing up. And then it’s time to go to college and kind of felt like I wasn’t sure what I wanted to do. And I started filling out applications and let that kind of relax for a little while. And so decided, well, maybe all join the military. And so I looked at the Air Force and looked at the Navy and nobody in my family really was in the military. And you know, I had grandfather’s way back in World War Two that we’re all part of it but but nobody else was really in the military. And so everybody in my family thought I was crazy. But I decided to join the Navy and and do that just for hopefully, money for college and trying to figure out what I was going to do. And so got some direction there and ended up in the engine room on a destroyer out in Pearl Harbor and did that for four years and then decided that wasn’t the life for me and really never thought I was going to be there for 20 but was discharged honorably discharged from the Navy and then started working at a call center just because I wasn’t sure what else I was going to do. And so was working for a satellite company. back then. And next thing I knew I was working there for a long time and and so I I was at DirecTV. And actually the company I was with was prime star and they were bought by DirecTV. And then just worked my way up through through that company and was doing some it work for them. And working in the field ops group. And like you said, had a pretty good job and but it was a little bit mundane or boring, for lack of a better way of saying it. And my wife, Flynn was had taken the plunge in entrepreneurship. And she was always a little bit more of a risk taker than I was. So we opened a salon called Let him have it salon back in 2013. That’s over in the Uptown neighborhood here in Denver, and we’re 20th in Pennsylvania. And so we we had our salon and we had been doing that. And the more after at&t bought DirecTV, it was kind of like well, you know, we went from a midsize company to a gargantuan company, as I’m sure you know, and you know, really went from being a name to being a number and was looking for something that was a little more gratifying and and so decided when they came back with the opportunity to take a severance package, I decided it was time to move on and and so actually just down the street from our house over here in Park Hill, there was a development that we had looked at quite a few times and tried to talk to the landlord there a couple times. And they weren’t really that open to any kind of negotiation. But we had talked about, maybe we would do a coffee shop and this one spot. And as the whole at&t thing was happening, a new group had purchased that property and it’s a block between 22nd 23rd on Oneida. And so after they had purchased it, they had put out an artist’s rendering of kind of what they envisioned for that block. And right when we were right where we were talking about doing a coffee shop they had on the artist’s rendering had indicated they were going to do coffee there and so we reached out and the owners I think were somewhat hesitant of having us there because we had never done coffee before. We had done small business with the salon but we hadn’t been in the coffee space and they were looking for somebody that was a little more established in coffee. And and so we came back to him with a number of different proposals and how we would make it work and what we had envisioned and I think whether it was because we were the ones that were crazy enough to take this on because it was an older older property and it was going to be more money to do the build out there or you know, other people had passed or whatever, whatever happened there, we were awarded with the space and so you know, our original dream was kind of a 600 square foot smaller, just kind of stop in takeout coffee shop became a 1200 square foot space and you know, now it still feels like it’s too small but um, but back then it was wow, this is going to be a much bigger space and they kind of just gave us the what they kept calling the vanilla shell and we

got with an architect and our contractor and built it out and figured out what we wanted to do there and you know, took a lot of classes and talk to a lot of different shops and people and decided what we were going to do and so we ended up opening torpedo coffee and that name you know, comes from the the same Damn the torpedoes, which was an old Admiral in the Navy way back when in the Civil War. He had going into the battle of Mobile Bay Admiral Farragut, he was outgunned and you know all of his crew and said, We can’t do this. There’s torpedoes. And he said, Damn the torpedoes. Big back then he actually said full steam ahead, but it’s morphed over the years to full speed ahead. So you know, we always talked about this as my Damn the torpedoes moment. And so we kind of said, we’re gonna go for it. And we called it torpedo coffee. Because double meaning I was in the Navy, and then it was also my Damn the torpedoes moments. So

Katie Brinkley 6:49

that’s a great reason reasoning behind the name. I mean, a lot of times, you don’t always want to where people come up with a name for their, for their businesses and restaurants. And, and, but a neat story to tie it into your navy history? And what the whole reason why you decided to go with a coffee shop of all things, you know, what, what made you decide to do coffee out of all of the different types of small businesses out there? Yeah, I

Kyle Wells 7:14

think, you know, for me, it was one of those when I was in corporate America, I traveled a lot. And I always tried to go to the more independent shops, when I’d go to different towns and check out different things. And I always enjoyed one, the feeling of kind of community or connections that you would get at the shops, and even if I was just stopping in quickly, it always had a better feeling to me than, say, the larger chains. And I really liked, you know, I tend to kind of geek out on some things. And so I like the the aspects of coffee that you can get much deeper into, you know, the origins and the, you know, where the different types of processing methods and, and the different brewing methods and all the things that come with that. And so, I really enjoyed some of those aspects of coffee. But and so that was really kind of the initial impetus for me to open the shop was, you know, I’m going to have all the different types of coffee and all the different brewing methods, and we’re going to, you know, educate everybody on coffee and what it kind of morphed into, or what it became was much more of a about the community and the connections. And, you know, what I realized was our demographic, not that they didn’t care, but it was more about Yes, I want a really good cup of coffee. I don’t need all the different brewing methods, I just want a great cup of coffee and a place that, you know, welcomes me and is more down to earth. And I think that’s one of the big things that Flynn and I have both with both businesses have really tried to engender, there is a place that feels down to Earth doesn’t feel pretentious, isn’t intimidating when you come in, right? Like, I’m not sure what a single origin natural process coffee is. Cool, we’ll talk about it, we can tell you all about it. And if you just want a quick latte to go great, we’ll do that too. Right. And so, at both the salon and and the coffee shop, we feel like we try to educate people and be there for questions and help them more than it is kind of too cool for school. You know, attitude.

Katie Brinkley 9:18

Absolutely. And did you find yourself kind of researching and learning about coffee before opening up the shop or have you dissent and as you’ve grown and okay, we’re going to source from, you know, Ethiopia, you know, or we’re kind of going along the way learn pants.

Kyle Wells 9:38

Yeah, yeah. So we I had been researching some when I was as I was doing the the corporate gig and more just kind of figuring out what origins I liked what processing methods I like. And then as we got more serious about the shop, we started working with Corvus, who’s a local roaster here.

Katie Brinkley 9:58

I love cornice. Yeah

Kyle Wells 9:59

Yeah, yeah. And so we started working with those guys doing some of their classes, and then just reached out and started working with their sales rep. And, and, you know, it was, hey, we might have an idea of a shop. And he was like, yeah, cool, I don’t care what you’re doing, I’ll answer whatever questions you have. And they were very, very helpful. And so they’ve, they’ve become our primary roaster at our shops.

Katie Brinkley 10:26

So great. Now, if I switch him away a little bit from coffee, if someone is listening right now, who is an aspiring or a new business owner, what’s the single biggest piece of advice that you would want to give him or her is their journey starts.

Kyle Wells 10:40

Business Plan, really just kind of, you know, for as much as it feels a little bit, too nuts and bolts or numbers or whatever you want to call it, I mean, getting into a business plan. And there’s a number of different online tools that can help you to put that business plan together, we used a site called Live plan. But you know, there’s so many out there if you Google a business plan, but putting that business plan together really helps you to nail down your thoughts and put them into the different kind of categories, even though you may never present that executive summary, or that elevator pitch or, you know, the different parts of a business plan, just putting it on paper to be able to formulate what that looks like. That’s huge, right? And then to be able to get into those numbers to say, okay, yeah, year one, this is what it’s going to look like, here’s how much I’m going to, it’s going to cost a build. Because I think doing that and putting it into a tool like that it forces you to go and research those things. So okay, how much is an espresso machine? How much is a three compartment sink? You know, how much is a refrigerator? I mean, those things that Yeah, I think I know I going to need these things, but actually figuring out okay, how much does do these things cost? And then, you know, the hidden cost of like, how much does an architect cost? How much does permitting cost, you know, the, you start to put all of that stuff together? And that, that gives you a much bigger picture of like, great, that’s my dream. But what’s it going to really take to get me that dream, not only in the financials, but okay, how much effort how much work am I going to have to put into this and, and starts to give you an idea of that, that research that you’re going to have to do to put this together, if

Katie Brinkley 12:27

you could go back and do anything differently in your journey to where you are now, what would you change, if anything,

Kyle Wells 12:32

um, you know, I don’t know, I mean, I think, I think one of the things we’re doing the salon first that that helped to kind of figure out, like, make sure you fully vet, your, your contractors, your your support staff, for lack of a better way of saying it, you know, we were burned a little bit and with some of our contractors and architects with the salon. And so, so that taught us some hard lessons where we really made sure to vet the people that we were going to work with when we did the coffee shop. And, and we found some some great people there, that really helped us quite a bit. I think I think if anything, it’s you know, some of the the materials or some of those decisions that you have to make quickly, while you’re building because I have to meet this deadline, because an inspectors coming in or, you know, whatever, that some of those some of those deadlines may not be as hard and fast as you think and, and there may be some of those things that you should stick to your guns more on, you know, this material for the countertop wasn’t necessarily what I wanted, and shoot, you know, year and a half later, it’s starting to wear more than probably we thought it would. So, you know, maybe we should have researched that a little bit more or, you know, held fast on on making sure that we got a different material or got a different cabinet maker or countertop guy, right? Because it just isn’t going to right then when you’re doing it, it may look great. But you know, you’re gonna you’re signing a five year lease or a 10 year lease or whatever that looks like and you’re going to have to see that through. So it I think that’s the other thing is I would say is just understand when you’re making some of these decisions that sure that use piece of equipment sounds great right now, because you’re saving $200 or whatever that is, but you know, you’re going to have to live with that compressor on that refrigerator or whatever, whatever those things are. But that life of that machine or that, you know, computer or whatever you’re going to do. It’s going to depreciate, it’s going to you know, wear out and know that you’re going to whatever you’re buying is going to have to last you for a while. So

Katie Brinkley 14:48

yeah, and I think that that brings up a good point, too, is a lot of times, you know, when you’re working with contractors or other businesses, you know, and they come back and say, Oh, well, we have this counter instead or we have this bridge instead. And it’s almost like, oh, well, that’ll be okay. Even though it’s not exactly what you wanted, you don’t really think about like, Well, I’m gonna put my foot down in this instance, because you don’t realize how big of a commitment or difference it’ll make until you’re five years down the road. And right, yeah, sure enough, I should have gone with those counters instead, because they wouldn’t have been, you know, leaving stains, you know, like this one

Kyle Wells 15:24

does. Exactly. Yep.

Katie Brinkley 15:26

If you could go back. I’m sorry, if you could give any business owner out there. Some advice? What do you think the biggest mistake that many business owners make when they’re trying to sustain a successful business,

Kyle Wells 15:43

I would probably say not having enough capital, not having enough working capital. Because there’s such a massive amount of cash that you have to have to build and to get all the inventory to hire everybody to do all of those things. And then, you know, the hope is sure you you open the doors, and people are going to be there day one. With torpedo, we were somewhat lucky, because we had, we have a lot of schools right around there. So a lot of people were waiting for us to open and, and it’s somewhat of a built in captive audience. But even then it was still having to build that, that clientele build that that customer base. And if you think you have enough cash to be able to pay everybody and keep that inventory coming in, you don’t and so make sure you have more. Because it’s you know, if you think about the inventory that you’re going to have to have in house, and you know, of course, I’m talking about a coffee shop, but anything that’s going to expire, right, you want to understand that you’re going to have waste in that first month, two months, six months, unfortunately. And so you may have, you know, baked goods or milk or you know, whatever those things are that you’re buying that you’re hoping you’re going to get those customers and you need to have that inventory so that your shelves are stocked, but you may not get those customers day one or day, you know, 60 and so you’re probably going to be thrown away more than you expect. And you’re going to need to have that cash to be able to sustain paying people and buying that inventory still, while you’re building

Katie Brinkley 17:26

now, for the for our listeners that are listening right now. We’re right in the thick of Coronavirus and COVID-19. So, how has that affected how your business model is working right now? And what are you doing to find and engage to sell to your ideal clients and customers these days?

Kyle Wells 17:43

You know, I think as a business owner, that’s one of the other things that Felina and I, I mean, we knew prior to the pandemic happening but is is you have to be agile, you have to be very ready to to adjust your business model. As as things change in the marketplace. With the pandemic, right, it was a huge, huge shift because all three of our businesses and so just as a quick aside, I mean, we also had opened a second location of our coffee shop, right? A month before this all hit and, and so you have to be ready to to shift and adjust. And so all three of them were shut down in some fashion right, the salon was shut down altogether and remain shut down until the end of the month. Fingers crossed that we’re able to open them and we had shut down both of the coffee shops for two weeks, just you know, being proactive about social distancing, and we shut it down probably a day or two before the governor and the mayor had then said okay, it’s going to be carry out only we shut down altogether just to kind of limit the potential exposure for us and our staff and our customers quite frankly and and so we did that and then looked to regroup and be proactive about okay, what is this going to look like after we got new direction from you know, the Department of Health and the governor and so once they said we could do carry out and then take out we we shifted and and were able to quickly put up an online store for torpedo you know, spent a couple of long nights building that out and and and similarly with the salon. We’re also then been working to build out an online store and have that as well at least we can do some retail and shipping or, you know, we quickly became somewhat of a delivery service and, and we’re able to, you know, whether it was Faline doing some virtual consultations talking to hair clients about you know, here’s a conditioner that might work for you while you’re Stay at home. And oh, by the way, do you need coffee and because our other location does have a liquor license, so hey, by the way, we have wine. And so we’ve we’ve done some different deliveries where we’re delivering, you know, shampoo, conditioner, coffee, beans, and wine to us. I

Katie Brinkley 20:15

love it. I love it. I mean, and I feel like that’s kind of one of the things that you have to be able to do as a, as a successful entrepreneurs be being ready to pivot, in case of anything. I mean, I don’t think anyone would have ever planned on something like this happening, but being able to try and pivot and quickly adapt in order to succeed. Yeah, yeah, completely agree. What type of marketing Have you found works best for your, for your business,

Kyle Wells 20:39

social marketing is huge. You know, I, we leverage Instagram with all three businesses. And what I mean by that is Instagram can connected to Facebook, right. And so posting on Instagram, whether it’s stories, or direct to Instagram, and then sharing that on Facebook. We’ve also done email newsletters through MailChimp, or also just direct. So we use square at the coffee shop. So we’ll use square marketing campaigns there where we’re, you know, whether it’s $1 off coupon, we haven’t seen you for a while, or just the email, you know, people that have signed up to stay in touch with us, and then we’re emailing through that

Katie Brinkley 21:22

that’s been great for right now is that you do have these, this email list already established. So that you’re able to let people know that they can still order online, and the new people that have come through, I’m sure it’s been great, because you’re just building your email list even more.

Kyle Wells 21:40

Yeah, yeah, for sure that that’s been that’s been huge. And, you know, just figuring out like, at the new location, called close quarters, we were, that one’s right on the light rail station at the Alameda light rail station. And so you know, as everybody is staying home, nobody’s riding the light rail. But there’s a an apartment above us there and apartment building. So you know, finding out, okay, what’s there, they have a private Facebook group, we were able to join that. And so we’re communicating with the residents through there. And then also pivoted that show up to be able to do, because I once has a couple garage door windows. So we’re doing a takeout window a couple days a week there. But but with both right, we’ve also done a quick change in terms of the menu. So we’ve, we were doing a very, you know, kind of heavy Mediterranean focus at close quarters where it was a lot of in house food that we were making, which also meant a lot of inventory. And unfortunately, I say unfortunately, because we really had just dialed it in and everything was really good and tasting great. But we’ve quickly pivoted to breakfast burritos. And so we’re making those now in house and and we’re doing that for both shops. And so that’s also helping us to keep some of our employees, you know, getting hours and paid. So doing those types of things where we’re not necessarily increasing our cost of goods. And really keeping that as low as possible. But still being able to turn out, you know, coffee, and some of our food offerings for people during the limited hours that we are,

Katie Brinkley 23:15

I think that was a great point that you brought up to that you joined the Facebook group for that apartment complex. And that’s what a lot of small business owners, I think probably don’t even consider doing is joining other, you know, community groups, and not to sell, but just to be part of the community and bringing back that social aspect to their business. And so I’m sure that your people in the group that that live there are appreciative of it. Because right, yeah, this is our neighborhood shop now.

Kyle Wells 23:45

Yeah, yeah. And it’s actually been, I mean, to your point, I mean, about being social, we, we’ve leveraged it really to get their opinion, because it’s, Hey, you guys are gonna be our customers. There’s nobody else right in the train right now. And while they were our customers before that, it we’ve leveraged that to be able to ask them, like, what hours would you want? If we were to open? You know, you want? Exactly. And so we’ve been able to tell them like, Oh, hey, we did get some baked goods today. Here’s, you know, what we’re offering. And you can go online. And you know, we’re so instead of opening say, at seven or eight in the morning, when you know, people are maybe just starting their remote work or you know, a

Katie Brinkley 24:25

class that, you know, there may be someone will come at seven, but then nobody actually ends up coming till nine then you just wasted two hours.

Kyle Wells 24:32

Right. Exactly. So, so yeah. So we were able to do a poll on their Facebook group and say, you know, would you want to seven to 10, eight to, you know, 11 or whatever. And so we ended up with a 10 to two based on their input.

Katie Brinkley 24:46

I think that that was a brilliant strategy and way to quickly adapt and embrace, you know, embrace the community that for that shop. What do you I’m going to shift gears a little bit now and just Talk a little bit about our great State of Colorado. What do you like best about living and working here? What’s What’s the appeal to having your business here?

Kyle Wells 25:08

Um, you know, I mean, I guess being a native I, I’ve always kind of, of course had an affinity for here, but you know, the weather, it’s the weather, even though it changes all the time. Or, really, it’s the people though, I mean, the, it’s funny, because I’ve talked to a lot of people and we have so many different people that move here. And now having a shop. Or being on the light rail station, you meet a lot of people that have either just moved here, or maybe are just visiting, because torpedoes actually not too far from my 70 either sweet. You know, when when people were, were still flying, we would get a lot of people on their way to dia or just leaving dia maybe heading up to the mountains or something like that. And, and so we get a lot of people that would stop in and say, Yeah, I can’t believe how friendly everybody is in Colorado. And you know, a lot of people are so nice in Denver, and, and I, I don’t know that I necessarily thought about it that much when because I live here and you know, born and raised here, but hearing it from other people. And then also in my travels with my old job, it was always refreshing to come home because it felt like Yeah, everybody does meet you with a smile, and they are friendly. And, you know, all of those things. It’s I don’t think that from a government perspective, that the government also is very hard on small business. I mean, sure, there’s, there’s hoops and all the permitting that I was talking about before and don’t get me started on the liquor license permitting, but but I don’t know that that’s any different anywhere else. So So you know, it’s, I think that all of those things have been pretty easy to work through. As long as you’re willing to have patience and, and, you know, follow through on what you need to do. But But overall, I think, you know, Colorado, it’s the people.

Katie Brinkley 26:53

One passion that so many business owners and entrepreneurs have is to build a business around their lifestyle, which I’m sure was one of the main draws for you starting the coffee shop and leaving the corporate world, how has that played out in your story in a running to your business?

Kyle Wells 27:10

Um, you know, it’s, it’s funny, because with torpedo, my initial thought was great, it’s eight blocks from our house, this is gonna be awesome. I’m gonna, you know, flame bought me a longboard that I was going to ride to work every day. And you know, all of those things. For as much as is that was the dream, one thing that you realize is having a brick and mortar small business, you’re always taking something to the shop. So a lot of times it’s a box or something larger than then is able to be carried whether you’re walking around a longboard, or on a bike or whatever. So I’d love to say, Yeah, my, my lifestyle has been being outside and walking to work every day. And that hasn’t necessarily materialized. But I think I think being able to, you know, have have the music that I want playing and you know, introducing people to I think one of the big things that we we like to do it at all three of our shops is highlighting local, right, being able to say, here’s these other Colorado businesses, whether it’s the roaster, you know, we talked earlier about Corvus, we do core services, our primary, and then we do a guest roast program where we bring in other Colorado roasters every quarter. So that allows us to show off to our customers, hey, here’s somebody else that’s doing something maybe a little bit different, or, you know, other origins that they’re bringing in for coffee. You know, we bring in different food items, or at the salon, we’ve had different, you know, greeting card people or candle people or, you know, different businesses that we’re able to partner with, and sell their their things as well. And we get pretty good feedback from our customers that, Hey, I didn’t even know that these, you know, this company was out there. And so it’s been really cool for us from a lifestyle perspective, because those are all things that that we always like to do was search out different vendors and, you know, whether it was at markets or little boutiques or whatever, and then to find these people and say, Yeah, we’re gonna bring them in and show off to to our clients and our customers. And so that’s been been great to be able to do that.

Katie Brinkley 29:27

I think that it’s great when small businesses are able to collaborate like that, and, you know, help one another out. And that’s one of the things that I found. Being a small business myself is I always felt like there if I ever had a question, or I needed, you know, kind of advice on this. I always was able to go and ask another small business owner, and we’ve always been kind of there for each other willing to help one another out.

Kyle Wells 29:51

Yeah, yeah, I agree. It’s been awesome to see that in the, you know, once once you get over that fear of like, oh, I don’t know if anybody’s gonna, you know, be willing to talk to or whatever I mean, for the most part, everybody’s been super helpful. And and, you know, same thing. Now having a coffee shop, we, you know, get approached and at the salon as well Flynn’s been approached so many times, like, Hey, I was thinking about doing this candle business or, you know, I had somebody that was, I want to do this zero waste shop, what would you tell me? You know, lessons learned best things to look out for, you know, those kinds of things. And I think we’re both always willing to make time for that.

Katie Brinkley 30:28

What is the best piece of advice that you’ve ever received? And how has that impacted your business or life? Hmm,

Kyle Wells 30:35

that’s a tough one. I don’t know. best piece of advice. Oh, we might have to come back to that one. Okay, well,

Katie Brinkley 30:45

that we’re just about done. So you know, it before we finish up if there is anything I didn’t ask you about during today’s discussion that you think is important to share? What do you have anything else that you think is important for our listeners?

Kyle Wells 30:58

Um, you know, I think, I think probably not letting the fear of the risk get in your way. And, and, you know, I mean, especially in the times we’re living in right now, I mean, I think there’s a lot of fear. And there’s a lot of uncertainty out there. You know, I mean, I could be sitting here saying, oh, yeah, geez, I made the worst choice ever. Because if I would have just stayed at corporate, I probably working remote and still getting a paycheck? Well, at the same time, I wouldn’t be, you know, interacting with the people I do every day and, you know, having a solid team of people that work with me, and I don’t know, I mean, I think it’s, you have to be willing to take that leap, even if it’s just to explore what it would take to open that business. Right? And I’m not saying Yeah, everybody’s got, you know, some sweet deal that they’re able to then go and parlay into a business but go put it together and see what it would take especially right now you’ve got the time right? I mean, if it’s something you’re thinking about, I feel like over the next couple years, things are going to be very different and in the landscape, it may change favorably for small business I think hopefully, people will become a little bit more focused on local and and you know, the small guys and willing to to get out of their comfort zone of not going to the big chains and and trying something different. So you know, this might be the perfect time to, to explore that.

Katie Brinkley 32:35

How this has been such a great conversation. Where can we find out more about you and your businesses online?

Kyle Wells 32:42

So yep, torpedo coffee is it’s torpedo coffee, calm. You can look up torpedo coffee on Instagram, as well. Coffee Shop wise the other businesses called close quarters also kind of nautical theme there. But and that’s close quarters, calm. Also on Instagram, it’s close quarters denco for Denver, Colorado, and then we have let them have it salon. And that’s let them have it. So we each you know, each of those websites have a lot of information about it. And are now as I said earlier, we’re building out online stores for all of those. And and each of those have Instagram and Facebook pages that we’re posting to multiple times a day. So those are probably the best bet for any of them. Or if you’d like to get in touch them at Kyle at torpedo

Katie Brinkley 33:37

Great, awesome. Well, thank you again so much for coming on the show today. Sure. Thank you. Thanks so much for listening to this episode of Rocky Mountain marketing. As always, I’d love to hear from you. You can visit my website at or connect with me on LinkedIn. Just look for Katie Brinkley. Let’s keep taking your marketing to new heights.