The Power of Video with Beth Klepper

In this week’s episode, Beth Klepper explains the power of having video as part of your marketing strategy. We learn how a video allows you to SHOW and TELL. A lot of people are nervous about stepping in front of the camera, but we learn some great tips to get in front of the camera and give your business a face. Putting yourself on camera can take you and your message to a whole new level.

If you have been wondering if video is right for you and your business, this episode is a MUST listen!

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Katie Brinkley 0:02

Hey there. This is Katie Brinkley and you’re listening to Rocky Mountain marketing. This podcast is all about helping Colorado based small business owners, entrepreneurs and professionals discover the strategies and systems that take their marketing to all new heights. Let’s dive into today’s episode. Welcome back, everyone. My guest today on this week’s episode is Beth clapper. Beth is the founder and producer at mainstream video production. At a very young age, she knew she wanted to film for storytelling, she spent 2006 to 2014, developing and honing her video production skills at access TV. In 2014. She founded mainstream video production and has worked with over 80 organizations to create more than 1200 videos. Their focus is to help businesses, organizations and causes use the power of video to sell and communicate effectively and efficiently. Production projects include 30 minute reality shows, travel shows, and celebrity gossip shows. Matt, thank you so much for coming on the show today.

Beth Klepper 1:04

Thanks for having me. I’m very excited to be on your podcast.

Katie Brinkley 1:07

Great. Well, let’s start at the beginning. Tell us where you grew up and what your life was like growing up.

Beth Klepper 1:12

Absolutely. So I grew up in Littleton Colorado, so I’m not a Denver native I got here when I was four, but had been here, you know, a good portion of my life, the only time I left I went to Colorado State. So when in state for my BA and then went to actually London to get my master’s degree. So I went to spending a couple years in London, getting my master’s in film is the only time I have left the Colorado area. And it’s because Colorado is amazing. There’s no reason to leave. So that’s kind of where I grew up. And my journey has always been about video and film and media, I knew that when I was very little, I wanted to go see a movie, I’d wanted to recreate it or make a version of it myself. And throughout my education process, it was really just kind of figuring out what that looked like in terms of a job, you know, and how I would make a career of it. And it evolved from, you know, wanting to be behind the scenes are first wanting to be an actress and then wanting to be you know, behind the scenes producing to really in film school, I spent a lot of time analyzing film and what it means to society and how it shapes our society. And ultimately wanting to be my own boss and make my own productions and do my own thing. Having gone to school for film was great, but the degree was not anything practical. So it was very much how we think about film how we understand film, it wasn’t here’s how to actually create a video, here’s how to, you know, shoot stuff. So I came back from grad school in 2004, and no 2006 and left 2004 And back in 2006 and started working for HD net at the time that it became access TD and I actually was sold last year. I don’t know the particulars of the sale because I spent six years and seven out of it. But it was owned by Mark Cuban. It’s a national cable cable network. And they produce they had a very unique kind of entertainment structure because it was owned by Mark Cuban. So really whatever he deemed interesting at the time. So at first it was that it was shot in HD broadcast in HD, which was cool because that you know, in 2006, that was something new. By the time I left they had merged with AEG and had done basically it was live TV Live was the focus. So that’s where I did a lot of the the reality shows and the gossip shows you mentioned in the bio, that was my background. But I wanted to start my own business, I’d always wanted to be my own boss, that was just something that my dad’s an entrepreneur, you know, it’s kind of in the world. And yep, exactly. And it was, you know, and some it’s, I always say this, you know, a lot of people talk about you, there’s one what is it one in five survived in the first five years or something? It’s a very low statistic for who actually continues on and entrepreneurship and I just think it’s, you really have to want it. It’s such a specific journey that once you get on it, you’re either yes, this is me, or no, this is not so for me, it definitely was that. And I wasn’t sure how it was gonna look. And then a couple because, you know, I got the film degree. So my degree was in, you know, motion pictures. So when I always thought about starting my own company, it kind of looked something like that. But I wasn’t ready to do that at all. I mean, you know, that wasn’t so I didn’t know what owning a business would look like or being an entrepreneur would look like. And that’s, I guess, kind of part of the fun right? So I some freelance work fell in my lap. So this this dynamite company that I my parents knew they needed a training video for one of their new trucks. So we produce that and then a football organization, big family, big football people. They needed some recruiting, like highlight videos. So we produced that so I started thinking, Okay, well, this is what I could do. That’s how I could start to get my footing into running a business. That’s video without it being about you know, motion pictures and that’s that was really how it started. You found

Katie Brinkley 4:58

your niche and you were able to To capitalize on it, yeah, for sure. So you really took us through a lot of your career journey and where you started out and different stops. When you first found your your niche? What were some of the biggest obstacles you, you know, had when you started creating these training videos for different companies? Did you have a hard time finding that next job? Or were a lot of things coming through to my referrals?

Beth Klepper 5:28

It’s a great question, because it took me a long time to actually find my niche, doing videos for corporations is such a large net, I mean, and that was really the first lesson I learned was that, you know, my, my joke, and I went out into business, and whatever you want to buy, as it pertains to video, I sell it. And that is not a good way to do business, every business book will tell you, every podcast will tell you, that is not how you know, you’ve got to be very dialed in to your ideal customer and who you serve and how you serve them. And it took a lot of, you know, I thought training would be something that we did a lot of, and we do a fair amount of training, but marketing is really what gets people excited about video, you know, when I would go to networking events and meet people they wanted, they weren’t necessarily thinking about how video could you know, streamline their training, they were wanting to make marketing videos. So it was okay, how do I pivot to marketing? What is marketing look like? And it I would say the first couple of years took a long time to figure that out for us that okay, we don’t necessarily, you know, we don’t and then the budgets to write I mean, video, a lot of us can use our iPhone and a free editing software. And then you know, some people, some video production companies in town will charge $10,000 for a 32nd video, that’s a big market, you know, that you’re dealing with, and they’re all still talking about the same thing. They’re all talking about video marketing. So how do you know who is the right client? For us? How do we know how to serve them, you know, talk to them, give them what they need, you know, a lot of my competition will be selling a lot more videos and a lot of small business needs. And I at first I thought, you know, I we can do all that, you know, I’ve worked in television for eight years, before I started my business, we can make these big productions, that wouldn’t be a problem to produce. But as a business person, it didn’t make sense for a lot of small to medium sized businesses to have huge crews and have a ton of production costs. What most of my clients needed was lighting, audio, a good story that they could use on their social media channels, and on their website, not necessarily a drone and a 4k, you know, Red camera. And that was a big distinction. I mean, those are two different markets. So I was out there networking and meeting people, I really had to shift focus and say, Okay, here’s who I want to serve, you know, as much as we can do, you know, the Toyota commercial, and I could align with marketing agencies and go that route. This is really where I want to be, I want to be working with people that are super passionate about their story, and want to get it on video and don’t necessarily need all the rest of this. But yeah, that took a long time to figure out

Katie Brinkley 8:01

well, and I’d like you to just kind of talk about that a little bit more. Because for social media, what I focus in video is so important, and whether it’s a 32nd video, or a three minute video, or a 30 minute video, how to talk to us about how it’s so important for businesses, small and medium sized to have some sort of video content that they can use for emails and website and social media.

Beth Klepper 8:30

This is I get super excited about these conversations. So it I didn’t what’s not in my bio and what I didn’t mention earlier, so I’m also a teacher at Metro so I teach public speaking and interpersonal communication. But the reason I bring that up is that one of the statistics that we have taught says somewhere between 60 and in some cases 90% of communication is nonverbal. That’s huge. That is basically the entire message that is being sent is happening non verbally. So that’s just one reason to use video is that it just putting yourself on camera or putting you in your voice on camera, you know, and I’m sure you’ve studied this or we’ve all seen this you know, a text gets misinterpreted an email gets misinterpreted. Even a phone call is we get you know, in in a podcast, you’ve got tone of voice, you’ve got a lot more meaning generated. And kind of getting where you’re coming from and what you’re about. There’s tone all of that goes into it. Video is just kind of the next best thing to that in person communication. So for that reason alone, it’s really important because we can people want to see faces, that’s why face to face communication is so important, and videos, the next best thing so that’s kind of where I start is that it’s really important for everyone to do it because most of our communication is nonverbal. The other reason is that you can say you can show and tell in a video so it just makes it a much more efficient medium of communication. So you don’t have to explain it all you can create the you know the entire experience selling experience, if it works, if that’s what you’re trying to do it You know, talking about I started my business in 2014. And then you can show a shot of your, you know, grand opening party, and you’re getting, you know, all of this information happening so quickly. And they say a picture speaks 1000 words, a video speaks 100,000 words. So I think there’s, there’s a passive component to video too, right, you can just kind of push, play and sit back. So that’s why, you know, for us, all of our clients, we talk about, you know, videos in email. And that’s not just like your email strategies, or your big campaigns, but emails that you’re sending to somebody that you’re trying to close a deal with, they send a video, send a video of you maybe talking directly to them using the application like video card, or create a video about how you guys do pricing and why you do pricing. And then you can send that out in a YouTube link, there’s just email is going to get more people to engage with it. I mean, I think we all know how many emails we deleted day, how many emails we don’t read through video just gives you such a massive edge to actually getting people to care, because of all the reasons I mentioned. And then putting it everywhere else, you know, putting it on your Facebook channels on in leveraging it in every which way. That’s, that’s huge.

Katie Brinkley 11:09

And what would you say to people, that’s the small business owner might say, well, I don’t I don’t want to get in front of a camera. That’s not me. How do you convince those people that everyone’s human, and you know, they’re that, that’s just going to give them that next level of personality for their business in their brand.

Beth Klepper 11:29

And here’s the thing that was first part of my career, I so I came from television. So most, so when we talk about on air talent, those people really want to be on camera. So I was not prepared for the fact that most everybody else wants nothing to do with being on camera. And through the years, I’ve had to kind of work through that and realize, okay, this is something that is very scary. And I know it from public speaking people are afraid to be to do public speeches, but I will say that more less people, more people are afraid of the camera. So the first thing is you’re not alone, everybody feels really kind of audacious, and we’re getting in front of a camera. And there’s some fear in there. But what I the the most convincing thing I can say to people is you’re not afraid to show up in life to build your business. So there’s no reason not to show up in front of a camera, meaning you’re going to go to networking events, you’re going to be in meetings, you’re going to go and show your face, and you’re going to show your communication style, and you’re going to you’re going to be who you are, and you’re going to take more of those meetings, and you’re going to be more of those opportunities, because, you know, showing up for them increases your chance of success. Video is that same thing, it just force multiplies it, you can be on LinkedIn, and on Facebook, and on email, and on Instagram, while you’re literally in a meeting. That’s so So just thinking about it as you’re not afraid to show up in life. So videos just making you giving you that many more opportunities to be who you are.

Katie Brinkley 12:57

And I think to having the opportunity to sit down with someone like you and your your company, you know, you’ll you can create a 30 minute video for them that they can have that large format video, but you can repurpose it time and time again and use a 32nd clip or use just a minute clip. And it’s you’ll have tons of content for months and years depending on how long the video you have. And just trying to continue to be have something that moves in your marketing plan is always going to be beneficial.

Beth Klepper 13:33

Definitely. And even videos that aren’t you on camera, you know, just exactly like you said something that moves graphics that kind of just stopped us. i You were talking in one of your podcasts about that scroll, you know what’s gonna make you pause and look at the scroll that you know why video makes you pause? Because it’s, it’s got your attention. Exactly.

Katie Brinkley 13:52

So if someone is listening right now, who’s an aspiring or a new business owner, and is just kind of struggling and not sure if entrepreneurship is right for them? What is the single biggest piece of advice that you’d want to give him or her as they start their journey?

Beth Klepper 14:09

Whoa, that’s a good question. Um, this, I think above all else, this is a game of persistence. It’s, you know, it’s not something you know, some people do figure out their businesses right away. And they have a good business model. And it makes sense. And some people have different kinds of success that maybe isn’t the business model, but it’s the sales or whatever it looks like we we all have different. We all come to the starting line with some sort of advantage. And the truth though, of being an entrepreneur, at least in my experience, is it something that is going to require you to be the very best you can be. It’s not something that you can skate in. It’s not something that you can show up half assed for sorry, but he did it’s not something that you can phone in you you’re going to have to give 100% of who you are to your business. And I don’t mean that you have to work, you know, 20 hours a day, or I’m not talking about that I’m talking about, it’s just making you, you know, be the best you can in whatever way that looks like for you and your business. And if you’re not prepared for that challenge, it’s not a good time to start a business. And it’s probably maybe not for you, because it’s gonna it’s gonna make you look at everything you believe everything you think, everything you do, how you do it. And for those of us that love entrepreneurship, that’s exciting. We’re thrilled to get that opportunity every day to wake up and say, Okay, how can I tweak this make this better? Do this dream bigger, go further, push myself harder. But for those that think it’s like a easier, you know, this is I just get to be the boss. And it’s fun. That’s just not not been my experience. No, I

Katie Brinkley 15:47

completely agree with that. Yeah, what do you think that some of the biggest mistakes business owners make when they’re trying to grow and sustain a successful business?

Beth Klepper 15:59

I think a lot of people focus on the short term, instead of the long term, I think that you, you know, and you have to focus on the short term. So you have to you have to think about how we’re going to eat today. But you also have to think about, you know, all of the different things that can come into the business. I mean, I think in this situation where we’re at now, we were in, you know, I’ve been wanting to do an online course, and we’ve we’ve done a workshop and online in person workshop called Video Marketing 101. And I’ve wanted to take that online in some capacity. And it’s not my bread and butter, it’s definitely not the bread and butter of our business. And I could see it one day being, you know, something a big stream of revenue, but what we were focused on, you know, for me was, okay, we do we work with our customers, kind of in retainer, so they create a video package with us, and we shoot twice over six months, and then deliver six videos. And that was what I was working on getting more of, because that’s what is paid our bills. But you also have to be thinking about the long term like, Well, what happens if you know the economy changes, or there’s differences or, or you know, what change in general is part of it, when I went into the business, thinking about what I thought it took to produce a video radically changes as things like video art come out, which is this application that people want to talk to me about, and I’m the, you know, video expert, I have to know what video art is, I have to be say, you know, I have to kind of say, you know, a lot of people in my industry are very committed to the image and the lighting and the way that it looks and you know, hire some of these people to contract on our shoots, and they’ll bring, you know, five, these giant Pelican cases full of gear. And there’s just not as big of a need for that is there is for how do I use this, you know, like this selfie stick or this ring, you know, so being willing to look at the bigger picture and understand the bigger landscape, I think is really, really important for businesses. If you don’t do that, you’re just you’re you’re at some point that’s going to catch up with you.

Katie Brinkley 17:52

Yeah, and I think that you, you started to touch on this, so many businesses are having to pivot right now and make a new way of bringing in income. What have you done to try to still bring in business during during this time?

Beth Klepper 18:09

So and that’s exactly, you know, it you have to figure that out? What does that mean? What can you do, and I think that a lot of, you know, for for a lot of businesses getting stuck in that plan. And here’s what our business plan was, and just kind of saying, This is how it’s going to be is a problem because you have to, I mean, no one can predict this pandemic, but at the same time, what do you do differently, and for us, you know, we’ve been offering a lot more script writing, editing, you know, stuff that is, okay, you’ve shot stuff, give it to us, bring it into us that way we can, you know, we’re not going out. We’re not shooting, we’re changing the way we offer things, we’re changing the pricing of it, we were constantly kind of doing that before the market always tells you what they want to buy, you know, so now it’s, you know, how do I learn how to use my iPhone? How can I take a video with just my iPhone? What gear do I need to do? Or buy, we’ve made videos on that we’ve provided content for that. And then our online course, you know, that’s the big way we pivoted as we did, you know, the first one we kind of COVID was looking like it was going to shut everyone down, we scheduled a shoot we said this is now it was maybe going to be a third quarter goal. This is now on deck and we are going to make this happen and learn, you know, tweak our Facebook ads and figure that piece out and get moving on this and hope that, you know, we pivot fast enough to make the ends meet. And I think you know, that’s the fun part about business too, is it’s always uncertain. That’s something that I don’t I think that you know, you can have a predictable revenue model. And it’s can always

Katie Brinkley 19:35

change. It can change in a heartbeat. Yeah,

Beth Klepper 19:38

I think I like or no, yeah.

Katie Brinkley 19:41

So what type of marketing Have you found works best for you in your business? Both pre pandemic and and now?

Beth Klepper 19:50

Great question. I think for me, my number one thing is consistency. And I think that’s because I when you’re buying something from somebody you You know, and you go and you vet them online, if we’re talking about, you know, digital marketing specifically, you want to see that they’re not a flash in the pan that they have done things that they have been, you know, putting out weekly content for, you know, six weeks, or whatever it looks like. So I think, you know, for us, we’ve been putting out a new video every week for a little over a year and a half now. And before that, we were always practicing what we preach in terms of creating videos and using video in all of our marketing strategies. So for me, I, you know, the second I meet somebody, and I meet them at a networking event, or there’s a referral, we have a, you know, here’s a little bit more about our team video, get to know us send that as part of the introduction, we get a lot of feedback on that. The other way is to, you know, like I said, have a video for, I don’t know if I said this, but have a video for every stage of the sales process. So when they’re starting to consider if they want to work with us, you know, here’s a video about our team, how we do business, here’s how we onboard people, here’s how we do pricing. And then using the social media channels to constantly be putting that content in front of people and answering frequently asked questions and having you know, anything, anyone is thinking about video, we have content online addressing in some form. And that’s been the probably the biggest way we’ve done it.

Katie Brinkley 21:17

I’d say Do you think that that’s a successful way to try and gain new clients new business with that for video kind of approach? Do you do that for any of your customers right now?

Beth Klepper 21:28

Oh, yeah, that’s I mean, I think there is to get new customers is, it’s not just about the traffic, it’s also about the leads, it’s also about the conversions, right, it’s all of that, that is part of the online funnel and model. And so for us, we, we believe that you can force multiply all of your existing efforts, just by putting video in places you’re already communicating digitally. So just you know, low hanging fruit, if you’re on LinkedIn, if you’re on Facebook, if you’re on email, and if you have a website, videos are going to help send your message it’s going to be like having a second sales person or a third sales person out there working for you telling your story saying who you are, why you do what you do. And always are we We’re in the most random places we get, you know, referrals from, you know, somebody I went to high school with, you know, that’s on my Facebook, because we’re putting that information out, you know, reaches out to me needs help with video. And that’s what those social media channels can be. And if you’re giving them great content, you’re telling your story, like I said, it’s another salesperson, so absolutely, that’s a great and that’s the place that I always recommend starting, you can obviously scale up from there. And you can do ads and, you know, keywords. And that’s, that’s another tier of gaining new clients. But there is a lot of people right in front of our faces that you can just be communicating to and telling your story to through video.

Katie Brinkley 22:49

One passion that so many business owners and entrepreneurs have is to build a business around their lifestyle, not the other way around. How has that played out in your story and approach to running your business?

Beth Klepper 23:00

That’s a great question. So I think, for me, I was never one that wanted to work 100 hours and lose sleep, I did that in my career. And I found myself to be wildly put the product we were putting out was you know, during live television, you’ve got you know, we were shooting until four o’clock in the morning and then up at nine to get ready for the next day. And I just I worked like that. And it was never, ever the space I wanted to be in it was very chaotic, you felt stressed, you felt sick, you felt all of those things. And that’s, I think, probably the number one draw for me as an entrepreneur is that I get to call the shots in terms of when I work and when I don’t work and how long I work. And if I get in a workout in the meditation, and work on all of those things. That’s how that’s that’s the trade off for being responsible for literally every last thing for having to come up with payroll for having to be responsible for sales are no sales for you know, we didn’t have a good month, my paycheck is the first to go, you know, the trade off is that I get absolute, you know, freedom to spend my time however I want to and for me that is it’s the kind of the four pillars like mental health, emotional health, physical health, all you know, spiritual health, if I’m not doing all of those things, then you know, it’s, that’s more of a that’s the priority. And hopefully the business allows me to do that. That’s kind of the goal.

Katie Brinkley 24:23

Now you have a lot of experience in television, how have you how has it been a struggle or one thing that you needed assistance with when you started out your own business? But was it accounting help or who was somebody that really kind of helped steer you in being successful with your business on something that you weren’t really well versed in?

Beth Klepper 24:46

Accounting, a nail on the head for me? Because I wasn’t told I was, I would say accounting and sales strategy because I wasn’t afraid to sell, but that’s very different than being strategic Chicken, knowing who your target market is and how you’re going after it. And both of my parents had been instrumental in that, you know, my dad, my parents own a business and my dad has been the salesperson and kind of the driver and he helped me look at, you know, how many people are you calling on a week? Who are you talking to? What are the conversations like how to get the activity up, because in sales, it all comes down activity, and it’s it is a science in that capacity. And then my mom does the books for the their company. So you know, it was you can sell a million dollars. But if you spend a million in one, then it doesn’t matter, you know, that’s not good business. And really looking at what a cost of sales is, for me, we have higher revenues, because I have contractors and so I you know, for every shoot that we do, we pay for, you know, three or four people. So that means it’s a high, it looks like a higher number, but not really, if every dollar I spent, so I have to spend 75 cents, and that’s something that you don’t learn unless you’re really getting into the nitty gritty, and then that’s where you can, oh, that’s where I can start to make money actually, is if I can get that 75 cents down to you know, 50 cents. Now I don’t have to sell anything else, I just actually increase my profit. And that’s, that took a long time, the fact that I’m even having and can talk about cost of sales and profit margins. And that sort of thing was not where I started at all. And I will say the Small Business Association, they had some great classes, talking about accounting 101. And you know, the difference between forecasting and forecasting and cash flow and what accounting actually looks like, you know, forecasting cash flow, that’s all in the future accounting is, here’s what’s happened in the past, and they’re very different mindsets. And as the owner, you have to wear all of those mindsets. And for me as the owner, I was just sell, sell, sell, you know, what else do I need to worry about? There’s plenty, there’s a lot.

Katie Brinkley 26:46

So now, one thing that many small businesses have difficulty with is bringing on help. So you said you have contractors, how have you found good help,

Beth Klepper 26:57

I think that it made my share of mistakes in that realm as well. And I think, you know, for one of my favorite parts of being a business owner is that you get to choose who you bring on as help. And for us, you know, I would say always meet somebody talk to him get a good vibe. And then we wait for the right project to bring them in on. And the way that we, you know, have started is kind of bringing them in on maybe a lower stakes scenario. And we have somebody you know, we have one person that we’ve worked with forever. And I think, honestly, she started the same way it was I brought her in as an editor, not client facing somebody that she you know, she could, you know, do parts of the project, and I could get a feel from working with her. And that’s kind of been our way of doing it, you know, okay, we don’t, we’re not going to bring a new person into our biggest clients biggest shoot, or biggest edit, but maybe they could line up the initial edit, or, you know, whatever we can do to get a feel for working with them. I mean, that’s, for me, that’s the number one way to really learn about who somebody is. And that’s, I mean, I see that on the other side, too, you know, our goal is always to get somebody to buy something, you know, even if it’s a little bit of editing, for the same reason, because once they start working with us, they’re gonna know we’re trustworthy. Here’s how we communicate, here’s how we do things. And that’s, that’s can be figured out pretty quickly if you’re actually in the trenches on something. But make it low stakes. That’s kind of my go to

Katie Brinkley 28:24

what is the best piece of advice that you’ve ever received? And how has it impacted your business? Or your life?

Beth Klepper 28:31

You know, I go back to, there’s a quote about, you know, I don’t know where this quote comes from, but it just, it’s about and I’m sure you’ve heard it, it’s like, you know, the world is full of talented people, the world is full of hardworking people, the world is full of, you know, all of these things. So one thing that successful people have in common is persistence. And I feel like that is just the main thing for me is persistence. It’s, you keep showing up you keep, like, doing what you need to do. Even when you think you failed, even when you are sure that you’re not going to make it work. Can you can you stand back up? And I think that that is really that probably the one thing that you have control over so that’s why I like that advice, too. You know, a lot of people happen to occur got really lucky in business that’s never been my mind has always been getting back up.

Katie Brinkley 29:23

Before we finish up. Is there anything I didn’t ask you about during today’s discussion that you think is important to share

Beth Klepper 29:29

about video or entrepreneur or otherwise about about anything?

Katie Brinkley 29:33

You know, I think that video is super important for all businesses to have. But you know, a lot of people might not think it’s in their budget or they might think oh, well, that’s gonna be my q3 goal or anything. I think that there’s a lot of reasons why video is important. Did it sometimes can get thought of as, Oh, well that’s a luxury or that’s a nice to have not a need to have. Tell us why it’s a need to have

Beth Klepper 29:59

Yes, I would say and that’s a great point to end on, I think that it’s something that is get started, get started wherever you’re at figure out, like, how to use your iPhone, because the thing about it is, there is a level of service that is not that isn’t nice to have. But all of us can be communicating through video with a video with very basic setups with our iPhones with our computers. So there’s no there’s no real excuse to not be doing some form of video. There’s free editing software’s. There’s, you know, like, there’s, if you’re not doing video, it’s because you’re scared. So get through that fear by doing it and getting more used to it and getting more used to being on camera, because it’s not going to be a nice to have in a couple years. It’s gonna be every business has it for sure.

Katie Brinkley 30:47

Well, that this has been such a great conversation. Where can we find out more about you and your business online? Yes. So

Beth Klepper 30:53

mainstream video is our website and we have a portfolio there and how to work with us if you’re interested in that. And then on Facebook is really where our page where everything we do is we put a new video up every single week at 11 on Thursdays. And then we have it on YouTube and it’s linked back and it’s a lot of it ends up on our LinkedIn as well too. But Facebook is where everything is that you could ever want in terms of video content. So check us out there.

Katie Brinkley 31:20

Great. Well, thank you again so much for coming on the show today.

Beth Klepper 31:24

Oh, happy to Thanks for inviting me.

Katie Brinkley 31:27

Thanks so much for listening to this episode of Rocky Mountain marketing. As always, I’d love to hear from you. You can visit my website at or connect with me on LinkedIn. Just look for Katie Brinkley. Let’s keep taking your marketing to new heights.