In this week’s episode, we were joined by Joyce Feustel of Boomer’s Social Media Tutors. She is a LinkedIn trainer and consultant for baby boomers who want to champion their LinkedIn and Facebook presence. Age should not prevent anyone to conquer the digital world.
It was an amazing conversation where we talked about all things LinkedIn including the following:
1. How she turned out to be into social media marketing and found her niche in helping business owners over 50 win their digital presence
2. Importance of engagement – comments
3. Who should activate Creative Mode in LinkedIn?
4. Growing your followers on LinkedIn – Mention other people when you post
5. How LinkedIn algorithm works
6. How to optimize your LinkedIn
7. Google indexes most social media sites
8. Include videos in your social media strategy
9. Optimize LinkedIn creator mode when you are ready.
LinkedIn is one of the best places to build your online presence so don’t miss this chance and learn everything you need to know in this week’s episode.
Visit Joyce’s website: https://boomerssocialmediatutor.com/
Katie Brinkley 0:02
Hi friends. I’m Katie Brinkley and you’re listening to Rocky Mountain marketing. This podcast is all about helping Colorado based small business owners, entrepreneurs, realtors and professionals discover the strategies and systems that take their marketing to all new heights. Let’s dive into today’s episode. Welcome back to this week’s episode of Rocky Mountain Marketing. Today, my guest is Joyce Feustel. Joyce is the founder of boomers social media tutor, a company that she started back in 2010. And she went full time with her business in 2013, when she retired from a 17 year career in sales. Now she provides group training and one on one tutoring in person or via zoom to help business owners and job seekers, especially those over 55 to be more effective and productive while using LinkedIn. And Facebook and Joyce, thank you so much for coming on the show today. You and I have had the opportunity to do some speaking together. I’ve been on your show. Now you’re coming on mine. So I’m really looking forward to our discussion today.
Joyce Feustel 1:07
Oh, me too. This is fun.
Katie Brinkley 1:09
Let’s I mean, I gave you a little bit of an introduction here. But what made you decide to start your own social media tutoring company because I think that a lot of people over 55 think like, I’m not even gonna deal with the socials. And I think you found out great spot to help people.
Joyce Feustel 1:29
Well, I’ll be honest, it wasn’t my idea. A lot of people start to write they start their businesses and they’ve been noodling at it, I’m gonna go, I’m gonna pull the trigger. This is it. What happened was back in 2010, the private college where I worked, it was a very niched educational institution that helped people in the financial planning profession are people who wanted to get into that profession to get the certificates, they needed to get the education, they needed to sit for the Certified Financial Planner, really hard day and a half long exam, it had master’s courses. So this is not like the University of Phoenix, which is a much broader cross section of humanity, where I used to work, it was a very specialized type of college called the college for financial planning. Well think back folks are watching this to 2010. And think of the social media that was around then it was really the big three of Twitter, LinkedIn, and Facebook, because Instagram was just kind of really starting a little after that, I think approximately, so those were the three. So our college marketing department wisely, decided to get with the game here. And they got a Facebook page or LinkedIn group and on Twitter. So we in the Enrollment Department think sales, right? Let’s say it aka inside sales, and we were told, got to chat this up. We’re like, really, really, we said to our manager, you know, we’re really mostly commissioned salespeople, and you want us to talk about something that makes us no money. Well, then for a time, he kind of catered to us a little bit and paid us $5, like little sales spiff if you’ve heard that term. And so they paid us for a few months, anytime one of our students that we were working with even potential students would like follow us on Twitter or sign up for the LinkedIn group or follow us on Facebook. Well, guess what? Me as 61 Mind you 12 years ago, was the best chatter upper. There’s an official term of social media with his crowd, the oldest on the team, and my manager was 35. Back then was like, Whoa, like, could you go girl, you know? So one day about three months into this rollout. He says, You know what, twice, I’ve been thinking clearly a good the numbers tell us that and getting our students to engage with their social media. And I hear you too out there. You get so excited about it when you talk now, have you ever thought of helping other people in your age group to understand social media like you do you boomers age group? And I’m like, Well, no, there’s a thought. And I didn’t say no, I didn’t say yes. But I, I took it in. And later I say thank God for bread saying, as you know, making that observation, I think that this clouds, part of the angels kind of dramatize that moment over time. But you see, sometimes we get business ideas from other people. Were the ones to notice. We are going to
Katie Brinkley 4:16
just like yours truly over here. My I had a my boss, Jen, she said to me, she said Kate, my position was eliminated. That’s a whole nother story for another podcast. But I was sitting in her office and I just remember I was devastated. And she was she said to me, she was like, you know, Katie, I know that. It seems like tough to imagine right now. But I think you’re so good at social media. You’ve done so much with the station social media presence. I would just love to see you get back into doing broadcasting and figuring out a way to make social media, your main job. And at the time, five and a half years ago, I was like, I don’t really know if there’s like just a straight social media job out there. And so I started my own business and I, it sometimes it just takes somebody giving you that kind of light bulb moment like, Well, yeah, why not do this and why not give it a shot?
Joyce Feustel 5:12
Yeah, and what was really sweet about Brett is that he wasn’t like pushing me out the door or anything, you know, be the B minus salesperson, you know, at least I was hitting my numbers, you know, but I was no superstar in that department. But he loved me i is what I just say, bottom line, know me for quite some time could see I had this aptitude. And so three years later, I actually retired. So I really kind of have to start days, if you talk about an origin story, the idea date that March of 10. And then that fall, I actually did incorporate my company came up with the company name, which is almost as hard as naming your child, right? You know, because it’s such a big deal to how you’re going to brand yourself. And then I kept working with and I started taking classes and reading books and following more people on social media, especially LinkedIn, which is always been my favorite. So then by March of 13th, our company was moving to another building, and my husband was having shoulder replacement surgery. So I’d have to go on FMLA for like a month and a half. And all the stars just seemed to align I was 64 by five, and I’m like, you know, I’m gonna blow this pop sand. You know, they gave me a really fun retirement party. I mean, that’s kind of like the best way to leave a job is to retire out of it, which sounds really weird, you know, you have to wait till you’re 60 something. But anyway, it was just seamless. Then I retired into my business, I’d had my website up for a year by then I’d been blogging for a year, I had a following. I had a platform, sort of. So that was really the kind of baby steps if you will, into the business.
Katie Brinkley 6:43
Well, and I think that, you know, again, not everyone expects to become an entrepreneur, it like it sounds like you and I both kind of backpedaled our way into it. And we’re like, look at what I have here, you know. And sometimes that’s just how it is. So you know, we talked a little bit about how you started your business at 61 years old, you took it full time at 64. You’re living the dream, now you’re an entrepreneur. And linked in is your jam. I’m, like I said before, you and I have spoken together at different events, people on LinkedIn, I’ve been there for Instagram or social audio. And I think you’re phenomenal with the concepts, the base concepts of LinkedIn, because there’s, it’s just like Instagram, there’s certain ways to show up on LinkedIn, effectively. And I just want let’s just clear the air really fast here. Choice. is LinkedIn just for people that are looking for new jobs.
Joyce Feustel 7:39
Thank you for asking me that question at that softball question. That is probably the biggest misconception out there, that LinkedIn is just for job seeking. But if you go back to the mission statement of LinkedIn when it was created in 2003, before Facebook, mind you, it’s about linking business people with other business people. Basically the same concept as Facebook, except for Facebook is about people and more in their personal lives, and LinkedIn, in their business professional lives. So that’s really the essence of Facebook. And folks just don’t realize, oftentimes, that’s what it’s about, because they only hear about people talking about LinkedIn, when they are job searching. And one of my favorite little kind of lines to use is when people then get a job, they’ll often just get off LinkedIn. Okay, like, I got my job. It’s like, I’m on Tinder, swipe, swipe, swipe, I got my gal, my guy, and now I’m dead. Right? You hopefully will get off Tinder, right? I say, then don’t get off LinkedIn. Because then why not stay there and be active and help other people get jobs help get your company known. I mean, show your expertise, your subject matter expertise. Just keep out there. Because you never know when the next job will come along. And especially for people like you and I in business. We need LinkedIn to keep our keep our visibility are top of mind. Well, and that’s
Katie Brinkley 8:58
the thing, too, is I think that not everyone has really understood the personal branding side of being a business owner being an employee even. And it’s not necessarily to always try and get new job opportunities. But I guess that’s that’s my next question for you, Joyce. How can somebody who isn’t necessarily looking for a new job? How can they show up effectively on LinkedIn, and why is it important for them? Well, I
Joyce Feustel 9:28
think we all have a reputation. Let’s broaden that to, you know, when we use the word brand that might always be associated with a business, right? But we have a personal professional reputation. And we have, I believe, also kind of calling of I’ll use that word broadly to help other people. So if we think of social media coming from a place of generosity of spirit, then we can be there to help people know about good things we’re doing like you and I’ve talked about Toastmasters perfect example. So I will talk about Toastmasters. I On LinkedIn, it isn’t directly related to my business. But I’ve been a member of Toastmasters for 25 years, half my married life, I’ll throw that 50 year in there. That was April Fool’s Day 50 years ago was, but at any rate, the point is, other people can benefit from Toastmasters. When I talk about the events, I’m in and have my Toastmaster service inactivity as part of my LinkedIn profile that then might incline somebody else to look into Toastmasters. So that’s part of my personal reputation, my brand, whatever is that I am a long term Toastmasters. It’s a big part of who I am. Does that help a little bit as an example, perhaps?
Katie Brinkley 10:39
Exactly, yeah. And I think that, when we’re thinking about showing up on LinkedIn, there’s a number of ways that you can do it effectively. And I want to just talk about first of all, because it’s kind of in alignment with you know, your reputation, your brand, what is this whole LinkedIn creator mode, I know that I’ve had it activated for mine. And it’s really helped me get in front of a whole new audience and really kind of separate myself, but I’d love it if you talk to everybody about what creator mode is, and tell us who would be a good fit to activate creative mode.
Joyce Feustel 11:13
I think for people who would be a good fit to activate creator mode are those is gonna sound like very meta, those who create content handling did Hello, right, or plan to create more content. So the people who are really have a deep subject matter expertise, I have a client who works in organizations to help promote people who have been under employed to get better jobs, diversity, equity, inclusion space, a lot of ways. She has incredibly in depth articles that she’s been posting on LinkedIn. And I said to her, Linda, you are a really good candidate for creator mode. First off, she’s going to get those five hashtags appearing right below her headline. So you know, we have 220 limit now for our LinkedIn profile headline, well, when you have the five hashtags, that really expands it by however many characters are in those five hashtags. So it’s great for search engine optimization, to help you get associated with those terms above and beyond your own profile. Hereby, also, if you have any ego that matters, but it will show the viewer exactly the number of followers you have. So that will also show that you have you know, so don’t do this, if you have 25 connections. Oh, kind of get a little ridiculous here. But do that if you have at least 500 or more probably?
Katie Brinkley 12:30
Well, you know, you have you ripe so you just brought up a really good point. Yeah, with growing the followers because I know that as much as you and I want to stand on our soapbox and say don’t worry about your follower count. We all still need to try and grow our network. More, what is the best way? So I know on Instagram, one of the best ways of growing on Instagram and grow your following. Talk to us a little bit about how you can grow your following on LinkedIn. And that’s not spammy and sleazy and salesy?
Joyce Feustel 13:01
Well, I think the best way to grow your following is going to post on a regular basis, that kind of maybe goes without saying, but when you post tag other people, they call it mentioning on LinkedIn, the tagging is what they call it an Instagram, Facebook, right? So what I put in that will add sign in that person’s name, and then grabbing them out of the drop down list. your post will also be shown to some, at least of their people. And I had a woman just the other day asked me to connect and I and I wrote asked her why. And she said, Well, your post appeared, somebody else’s newsfeed was in there some so they had maybe liked it or something, probably. So the point is that when you selectively don’t over tag people, then that’s a really good way to get attention. Oh, who was she? Interesting? Social media. Simple, easy and fun. Are you kidding me? But then also, when comment, comment on other people’s posts, think of people like you would be a good example. I could go periodically to your activity section Katie, go looking for your post things you have, like, you know, that’s all public record, by the way, so to speak. And so you know, watch a lot to be careful what you’re doing there. You want to be intentional, that’s probably a better word. So at any rate, I go there and I have a point of view. I don’t just like it, I say, oh, thoughtful, or celebrate one of those. And then I say something other than Oh, fascinating post Katie, you know, the part of it I liked the best was this part or another angle that I think of when I think of this topic? Is this FYC What do you know XYZ thing. So then there when you come at, you’re in the stream of the other people who are commenting in the same person’s posts, and they’re like, oh, who was that choice? So I think is that kind of engagement is really going to help?
Katie Brinkley 14:50
Well enjoy this. I love this about LinkedIn. I do think that LinkedIn and Instagram are two of the best places to grow organically is by doing exactly what with what you just said they’re doing the whole commenting liking is all right. But really where the magic happens is in the commenting. And that’s pretty platform agnostic. So I want to just talk a little bit about the commenting and the liking and you brought up the activity feed here that LinkedIn is, their algorithm is like 2014, Facebook, you can still be seen and other people’s feeds, you can learn more about people, their algorithm is pretty great. Because you can, like you just said, you can say, Oh, I commented on this post, and now it’s showing up in their feed, and it’s showing up in your feed, too. So it’s a great way to kind of kill two birds with one stone as opposed to Instagram. If I go in and I leave a comment on your post, none of my followers are going to see that it’s only your followers.
Joyce Feustel 15:52
So we’re just gonna be grateful LinkedIn is still doing this for I know, that’s an interesting analogy. And one slight clarification, I like to use the word Activities section. So there isn’t a separate feed just so people know, when I would go to look at you, Katie, and scroll down in your profile type by activity, then I click on see all activity. And then I can click on post, I can click an articles on way of all I’ll see everything you’ve been liking, commenting on all of that. So that’s in that’s it, then it is it’s a feed of Katie is really what it is. I mean, it sounds kind of funny. But that’s what I’m looking at is sort of like going to your Facebook personal page. But even more, it’s really more because I can’t see all these things you Katie would have liked. So I mean, that’s what makes LinkedIn such an incredibly public experience. Like I’ll use Catan G. Jackson, Judge Supreme Court Catan G. Jackson. Now, the other day, somebody put a post up when she was going through the hearings, grueling experience, that was of course, and it is always for any Supreme Court candidate. So this woman I know, put a post up about I didn’t agree with everything she put in her take, she had posted somebody else’s post. But then I commented on how exciting a time this was, and I was happy, you know, for her nomination. Well, then this lady I know put in some comment that was like, really diametrically opposed to what, like what my friend had put up and her post, and then that my friend kind of jumped on this lady. And I’m like, like, you know, you’re at a party, and you’re kind of backing away, like, oh, YouTube, just have it out there, you know? So then I thought, oh, then I gotta like paranoid like, oh, maybe that won’t won’t even like me anymore. I’ll get over yourself, Joyce, you have a point of view, share it on it, right. So I’m saying be careful what you say on LinkedIn. But be yourself. If you have a point of view about something like that. Don’t worry if maybe you’re gonna irritate some people, you know, maybe you’ll lose a few followers well, but be true to yourself, be authentic.
Katie Brinkley 17:46
So Joyce, I think that it’s great. That’s one of my favorite. My favorite things about LinkedIn is the algorithm and being able to be to see more of people’s what they’re interested in, what they’re following what their comments are on other people’s posts that I love that aspect about LinkedIn. And I still hope that they don’t change it. And I do think that that too, it’s great to have a LinkedIn presence, because you can’t just put all your eggs in Mark Zuckerberg baskets, I mean, he does own Facebook, and Instagram. So having a LinkedIn presence is a great way to kind of diversify a little bit in case Facebook gets shut down. Again, I think we all remember, was done a year ago, I remember that day, when Facebook and Instagram were shut down for about a day and everyone in the world panicked. LinkedIn was still there, clubhouse was still there. And your email lists are still there. So I want to talk just a little bit more about your personal page. So and I think that a lot of people are like, Oh, should I have a business page? And I have a personal page? What should I post between the two? Can you help clear that up just a little bit, if someone does have a business page, and they have a wreckin presents? Well, LinkedIn
Joyce Feustel 18:51
is set up very much like Facebook, and that you have your personal, I use the word profile, and to be really picky, we often call it our pages. They’re called profiles on Facebook and LinkedIn. So in LinkedIn, you have that to start with. And through that personal profile, that’s kind of really the portal to where you create your company page, just like on Facebook, you’d create the business page. So I think that let’s just talk briefly about the profile, the profile should be branded very clearly to you, you should be using every possible feature like the banner image behind your picture, like your headline, which I’ve talked about, like you can feature you know, some wonderful links to landing pages and posts that are performing well. All of that. And then have you really think SEO and how you describe yourself in your about section. That’s 2600 characters. That’s your story. That’s you in the context of your career. And then in your experience section, you have 2000 characters for every single position description. And if you I know you do have more than one offering, I have more than one offering. So I actually list each offering as a separate position. So now I have all that text. I can put testimonials on there. I can put little links To like a YouTube video, like you could do that YouTube video from when you were on my meetup group, that’s a great example, a PowerPoint or something, and then going down just to flesh it out a little bit, you would want to make sure your skills match up, you know, with what you’re doing these days, sometimes that’s a little out of date, and then to all the different things like publications and groups, you’re part of organizations, etc. So that’s your personal profile, then, as far as the posting, and this where personally, I need to practice what I preach, you can simply take a post from, say, your personal profile, and then just take those, know those three little dots at the top right hand corner where it says, Then there’s options on what is Copy Link to post. So you could take that and go over to your business page, your company page, I should say, and just share that post over there. You can have some original posts too, on your business page. But just to also kind of summarize this by saying that more people will engage with you far more people through your personal profile in the post there, then see your posts on your company page. Does that help a little bit? It does.
Katie Brinkley 21:01
Now, what do you think in your opinion about sharing your business posts from your personal page? So like, Yes,
Joyce Feustel 21:07
I think actually in a way that might be better, because it draws attention to the fact that you have a company page at all. So if you have the posts there and do the same thing with the three dots, and then set it up. I mean, I would have, you know, some maybe other little commentary, perhaps than you had on your business page that looks a little different than what it did over there. What do you think of that?
Katie Brinkley 21:28
I think that that’s pretty essential is not to just only share the other post give a little bit of context as to why are you sharing this? Right? Why does this resonate with your? Well, I think you have, like 30,000 followers, but I mean, like with your direct followers, you know, as opposed to the other people that just follow your company page. I guess this is another great question, too, on the hashtags for LinkedIn, because they’re different than they are on Instagram. What do you think on using same hashtags between posts? Or do you think people even should be using hashtags? Well, I
Joyce Feustel 22:01
think the general rule of thumb with LinkedIn these days is somewhere between two to five hashtags, as opposed to what 30 on Instagram? Yes. So you have fewer hashtags. And I think you use the ones probably similar to what you would use on Instagram. I mean, if you have kind of, for me, I usually have LinkedIn tips as a standard hashtag. You could also you know, brand, your name, I guess, in your business, you can something related, like the posts I just put up this morning was about engaging with connections. And so I had hashtag LinkedIn connections. So you’d have some posts that was tied to the topic and the hashtag that tied to the topic of the post.
Katie Brinkley 22:38
Do you think that that really helps with your visibility using hashtags?
Joyce Feustel 22:43
Yeah, I do. I think for one thing, you just look like you’re up to date. I can’t explain it. But people do search, I just go to my LinkedIn profile. After we’re done, Katie, and look for in my comments. A comment I made of this lady named Sandra long would love to toot her orange. She’s a fabulous book on LinkedIn. And she was saying there’s a tweak they’ve made in the searching of content on LinkedIn, that you can match it up with people search and any rate is, you know, go and look at it yourself and see what you think. But yes, short answer is I think, yes. The hashtags do help to get, you know, visibility for the post. Yeah,
Katie Brinkley 23:18
using hashtags. So commenting on other people’s posts, going to people feed, seeing what they’re commenting on and liking on seeing if you can join in on that conversation. Those are three great tips for increasing your visibility. What What else would you say if you want if someone says, Okay, I want more visibility on LinkedIn, I’ve decided that LinkedIn is that other platform for me,
Joyce Feustel 23:42
I would say post videos, note to self. I have several videos up there. I just need to update you know, Jepson, newer ones. I think if you had videos in that you feature in that featured section videos in each of your position descriptions videos in your post videos. I think we all know that it’s just so important, you know, to the world of social media. Well, I think that’s it’s a good idea.
Katie Brinkley 24:08
Now, this is a little bit of a difference between LinkedIn, Facebook, Instagram, when you say videos, do you mean you know, should I be doing some dancing tech talks? Or should I be sitting here for a five minute kind of panel topic discussion? Should I be going live? What Oh, wow, it’s usually good pressure for him the best.
Joyce Feustel 24:29
I’m no expert on video, I will say that I should have as a caveat. I think that a minute or two is a good length in general. I do have some more what I would call missed instructional type of videos that run more in the four or five minute range. It’s me standing up and talking about them was B roll so to speak, where they go into more specifics and that’s what I have in my ebook. So I think it’s something that are convenient interviewing someone that can be a short testimonial of someone that use your service, but realize a call Whereas there was a whole conversation around the horizontal versus vertical in terms of where people are on their phone. Right. So yeah, I really talked to video marketing people and to video production companies to get advice on kind of the approach to take to video. There’s also something called LinkedIn live. And going back to creator mode, when you have creator mode, then you can go live on LinkedIn, just like you can go live on Facebook. So I also know too, that YouTube plays very well with LinkedIn, because it’s supposed to let me finish my thought actually make it better with Facebook. There’s that because they’re on YouTube, on my Google understand on my Facebook, which owns so much, right. So it’s nice YouTube and LinkedIn. They’re good.
Katie Brinkley 25:40
Yeah. Well, and I think that, you know, one of the biggest takeaways that I’m getting, regardless of social media platform that you’ve chosen is, you do need to have some sort of a video strategy. If you want to grow your business and your brand. You can’t just be using stock images, you can’t just have slideshows, you need to show up and have somewhat of a video. And I love that you said that sometimes you have your video of us sitting there or standing and talking, and then B roll what a great you know, someone doesn’t want to sit and do FaceTime for five minutes or do a screen share. You can have that that B roll going over while you’re talking. So I think that’s a great strategy. If someone still is a little camera shy.
Joyce Feustel 26:21
Yeah, I think and then, as we’ve said, join Toastmasters. You want to feel stronger, and feel yourself. And one thing I wanted to kind of back up to something earlier about the value of LinkedIn. If anybody ever goes in Google’s their name, I have seen it where the LinkedIn profile will come up even higher than a website. Typically your LinkedIn profile is in I would say the top bite hits of a Google search for better for worse, right. So I did want to mention that in terms of how important linked is for a business person?
Katie Brinkley 26:48
Well, I think that just having your social media presence is so important for your business and making sure that you’re consistently posting to it because like you just said, Google indexes, these social media sites, whether it is Facebook or Instagram or LinkedIn, I mean, LinkedIn, if you are again, trying to grow like more speaking opportunities, or if you have a personal brand or anything like that, if someone types in Katie Brinkley, I want my name to it to be me, not any of the other Katie Brinkley is out there. And what do you know, I just Googled this guess what’s number one? LinkedIn, Katie Brinkley, next up social communications LinkedIn page, and I own the domain Katie brinkley.com.
Joyce Feustel 27:30
So you got the domain of your name. So I mean, one other thing I want to mention is we’re getting close to wrapping up. Sometimes people will say, Well, I’m a realtor, or I’m a massage therapist, you know, I’m a Business Consumer person, do I really need to be on LinkedIn? Well, perhaps not for the end user to find you. And, you know, call you up or something? No, but you know, who I think LinkedIn is good for, especially for all of us. But think about the realtor. Realtors hang out with mortgage people with Title people with our home inspection people. So they want to be connected with other people in their real estate space. And that way, they know when somebody has three years of being in their business, or got a promotion at the title company, you know, whatever it might be. So that way, you can kind of schmooze with them and support them. But up like, not just I just sold this house all the time. But here’s some DIY tips, you know, yep, it’s on LinkedIn, too. Don’t just put it on Facebook or Instagram. So I think that people need to think, again, going back to the start of our interview, think of LinkedIn more broadly than they have is very narrowly construed it.
Katie Brinkley 28:36
Will Joyce this has been such a great conversation. I’m sure you and I could probably go down the LinkedIn rabbit hole for hours, but our time is up. So I wanted to just really let everyone who’s listening know you’re here in the Denver area. If you’re want to learn more about LinkedIn in person, you can connect with Joyce in person, or if you’re one of the many listeners who listen throughout the United States and Canada. She does offer zoom calls, but what’s the best way for our listeners to connect with you?
Joyce Feustel 29:04
I think the easiest way is for them to go to my website, which is boomers B O M er s more than one Boomer okay boomers, social media, tutor, watch out there’s two s’s together. I didn’t think of that. But anyway, so bummer social media tutor.com That’s an easy way to find me there’s a Contact Us obviously, and it’s all there. You can see videos of me you can learn all about the services I provide. I’m more than happy to chat with people do a zoom call. That’s usually what I do for introductions. Yeah. And check you
Katie Brinkley 29:36
out on LinkedIn too. I mean, you’re a wealth of knowledge on LinkedIn right?
Joyce Feustel 29:40
You know that the only reason I hesitate there is just because my name is so tricky to spell it but I will repeat my name Jo YC E F as in Frank, E U S as in Sam T as in Tom E L. So you see why start with the web. So at any rate, yeah, they obviously I want them to go Really didn’t connect with me. And just as one final thing is we’re going out here, I personally don’t use creator mode. And you know why? Because I’m after kind of those more rookie early users. And I’m afraid if they go to my profile and find follow, which is what will appear in setup connect, there’ll be oh my gosh, I’d wanted to connect with Joyce No, no, what do I do? Well, they figure out to click on More, and they can connect and even override the LinkedIn message that says, No, Joyce wants you to follow or, you know, so though I would be a candidate for creative mode, I’ve opted for that one reason not to enable it just connections connected.
Katie Brinkley 30:38
I was gonna say that’s, again, this is probably a whole nother conversation for another podcast, but connect with Joyce, she’s a wealth of knowledge on LinkedIn, check her out online, all of these links will be in the show notes. With that. Joyce, thank you so much for coming on the show today
Joyce Feustel 30:54
was wonderful. Thank you.
Katie Brinkley 30:57
And Joyce brought up a really good point, right? When we were wrapping up that creator mode, it might not be for you. And if you’re really looking to try and grow on LinkedIn, maybe move into creator Mode isn’t the best first step. She and I were talking here at the end of the episode about how when you are in creator mode, the option to follow us first. And if you’re newer to LinkedIn, it’s going to be a little bit more confusing for people to want to follow you as opposed to connecting with you and building that relationship. LinkedIn is an amazing spot to do networking. It’s an amazing spot to meet new people do business and maybe find a new job. If you’re looking. I think that setting up the Creator mode is a great step if you already have your business plan in place, and you’re ready to start contributing on a regular basis fresh content being a creator on LinkedIn. So take that last bit of advice that she gave her at the very end of the episode and run with it only optimized creator mode when it’s time when you’re ready for it, utilize video in your feed. It is a great way for you to show up and give people a face to recognize feel like they’re doing business with a friend. And I think that that is one of the biggest takeaways got optimize optimized creator mode when you’re ready, and start implementing video today. Thanks so much for listening to this episode of Rocky Mountain marketing. As always, I’d love to hear from you. You can visit my website at www.nextstepsocialcommunications.com. Connect with me on LinkedIn or check me out on Instagram. Let’s keep taking your marketing to new heights